A new global survey shows that 79% of consumers have a card on file or are open to saving one.
What factors are influencing their behavior?
Consumers are shifting purchases to everyday digital categories such as entertainment subscriptions, fast food delivery and grocery delivery. As they continue to embrace digital commerce, they are increasingly comfortable storing their card information online with a merchant to make their shopping experiences seamless, fast and convenient.
To better understand consumer online shopping behaviors and gain insights into what prompts them to save their credentials on file, Mastercard partnered with Ipsos to survey e-commerce consumers across 15 markets.
Our white paper, “Credential on File: The digital commerce growth engine,” reveals which digital merchant categories consumers use most frequently, the factors consumers consider when storing their card information, how it improves their shopping experience, and why they might change their default digital commerce card.
This story was originally posted on Aug. 5 2020. It has been updated to reflect newer consumer survey statistics.