Improving the Scale Journey for Startups

October 2, 2019 | By Jen Langione

The majority of startups and corporates have the same end goal: grow through innovation. Start Path, part of Mastercard Labs, compounds the magic of startups and corporates working together through an award-winning startup engagement program.

The program’s relationship-led approach is the key ingredient for its long-term success: Start Path’s global team rolls up its sleeves to decode complex relationships and curate subject matter experts. These relationships are the foundation for testing, piloting and learning that keeps the program’s players – budding startups and large corporates alike – at the forefront of industry-shaping developments.

The Start Path program immerses hand-picked later-stage startups in Mastercard’s global ecosystem. In addition to receiving operational support and technology expertise, the startups engage with our network of innovators and customers to address their needs and collaborate on solutions that aim to solve major challenges in payments, technology and financial inclusion today.

Mastercard Start Path Wave 14 group

The newest Start Path companies ready to join the Start Path program hail from seven nations and four continents. From our kick-off event in Dubai, today we welcome:

  •  4ToldFintech enables financial institutions and merchants to create and manage profitable consumer and SME lending products with a smart digital lending platform in order to scale financial inclusion.

  • Idwall develops integrated and intelligent solutions for digital onboarding and identity validation to help companies be safer and compliant with regulatory issues.

  • Leal is a leading provider of data-driven marketing and loyalty solutions serving B2C companies in Latin America. 

  • Lipa Later is a payment option that allows consumers unlimited access to products and services as they pay for them over time. 

  • NopSec provides machine learning-based threat prediction and cyber risk remediation solutions to help businesses prioritize security threats and reduce cyber risks.

  • Warply is a native mobile keyboard that leverages on-device natural language understanding (NLU) to deliver personalized financial and retail checkout services in every context.

  • Previse gets B2B sellers paid, instantly. It pays the invoices received by a large corporate, on their behalf, the moment they are received, at its risk, and with third party capital. Machine learning makes it possible.

  • TAIGER helps organizations optimize operational efficiencies by automating complex cognitive tasks through AI.

Mastercard’s Start Path program helps startups rise to the next level by connecting them to future technology partners, end-to-end solutions and countless ways to innovate anywhere.

Jen Langione, Manager, Communications, Product & Engineering