Mastercard and Eataly Launch Eataly Pay to Enable Simple and Safe In-Store Payments

February 28, 2018 | Barcelona | By Adam Keal

At Eataly store Smeraldo, in Milan, Italy, everyone will be able to pay the bill with their mobile comfortably seated at their table

At Mobile World Congress, today Mastercard and Eataly announce a new partnership to roll out Eataly Pay app integrated with Masterpass, to enable multichannel, fast, simple and safe payments comfortably seated at the restaurant tables.

“The digital revolution is changing our lives and our world.” explains Michele Centemero, Country Manager Mastercard Italy. “Mobile solutions are a key driver for this revolution. Paying though an app is transforming the consumer experience and enabling innovative solutions. Our partnership with Eataly is a concrete example of how the Mastercard technology is helping retailers gain consumers loyalty and improve their business.”


Eataly Pay, developed by Eataly together with Mastercard, is tested for the first time in the Eataly Smeraldo store in Milan. The app allows diners to pay the bill through their smart phones seamlessly, and so to have more time to enjoy their meal. Once the order is placed, the waiter sends it directly to the kitchens, and the customers are given a summary receipt that can be inserted into the app to finalize the payment. The order is always updated in real time and can be consulted at any time through the app.

Eataly Pay is available both for iOS and Android phones and integrates Masterpass, the digital global payments solution developed by Mastercard, which speeds up the final payment process without requiring customers to enter their credentials and their card details every time they need to make a purchase. Card details – of any payment network – can be entered just once in the app and stored in one safe place. Thanks to this app everyone can now pay with a simple click, and they can also choose to split the bill.

"This solution allows customers to save a lot of time, paying their bill directly through their device, without 75845928-600c-41f8-937a-880b584ca748searching for their wallets, in a fast, simple and safe way"  said Massimiliano Moi, CFO of Eataly. "Moreover, it allows to reduce queues and improve service quality, offering everyone more time to enjoy lunch or dinner. Finally, the app allows the complete integration of purchase transactions in check-out operations and in restaurant reporting system, also facilitating the final store reporting process.”

Eataly joins the growing number of Italian and European restaurants, including Roadhouse Grill, Rossopomodoro in Italy, and Pizza Hut and wagamama in the UK, which are reinventing the way we can pay the bill at the restaurant with a mobile device.


About Mastercard

Mastercard,, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Adam Keal | 07710 916144