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Two Nordic startups announced as winners of Mastercard Lighthouse 2025 fall program

people on stage of renAIssance

Mastercard announces the winners of the leading startup partnership program Lighthouse in the Nordics and Baltics, consisting of two parallel classes: FINITIV, for fintech companies, and MASSIV, for startups in sustainability and impact tech. Danish Traced Systems is the MASSIV program winner and Intuitech is the overall FINITIV winner. The Lighthouse programs bring together startups and early scaleups with partner banks, investors, corporate partners, advisors and Mastercard to scale innovative ideas.

Traced Systems is an EU-backed Danish platform that uses Digital Product Passports to turn supply chain data into trusted, compliant, and sustainable solutions for brands and manufacturers.

 

traced program winners

 

“Winning Mastercard Lighthouse MASSIV strengthens our mission to deliver a compliant, industry-ready Digital Product Passport platform for sustainable and circular value chains. We see a future where every product-related payment is natively tied to a trusted product passport enriched with verified lifecycle data and AI-driven insights.
Johan Toll, Co-founder & CIO at Traced System.

Intuitech is the EU market leader in providing AI agents for mortgage and SME lending, cutting time-to-cash and manual labor by 90%, already live and proven in leading banks.

 

intuitech program winners

 

“Mastercard Lighthouse accelerated our Nordic and Baltic expansion by connecting us with banks, tech leaders, and mentors. This enabled rapid scaling of our agentic AI platform, which automates document-heavy workflows and complex handovers in financial institutions.”
– Máté Jendrolovics, CEO and Founder at Intuitech

During the program, the participating startups and early scaleups have been working close with partner banks, investors, corporate partners, advisors and Mastercard. FINITIV partners include Swedbank, SEB, OP, DNB, Danske Bank, Resurs, SpareBank 1 Østlandet and Nets/Nexi Group. MASSIV partners include Swedbank, Danske Bank, UNDP, VNTRS and Synch, among others.

Both companies will now have the opportunity to pitch their business to Start Path, Mastercard’s global start-up engagement program. Additionally, all participants become part of the Mastercard Lighthouse alumni network, which remains active through ongoing communication and meetups.

It’s been a pleasure working with the Mastercard Lighthouse Fall 2025 FINITIV and MASSIV classes. I’m excited about the innovative solutions they’re bringing. Congratulations to Traced System, winner of the impact-tech track, and Intuitech, winner of the fintech track—both addressing evolving industry needs with fresh ideas,
says Mats Taraldsson, Head of Fintech and Impact Tech Engagement at Mastercard Northern Europe.

Other awarded companies within the category for Fintechs, Mastercard Lighthouse FINITIV:

 

StockRepublic was declared the winner of the Swedish Class of Mastercard Lighthouse FINITIV, Fall 2025. They help banks activate, engage, and grow their users with personalized investor insights, social features, and benchmarking tools.

INZMO became the winner of the Baltic Class of Mastercard Lighthouse FINITIV, Fall 2025. Their embedded insurance solutions integrate smoothly into business operations, adding value and increasing trust.

Mat Plus was awarded the Investor Award. Mat Plus is a Swedish company that turns your digital receipts into cashback for you, and insights for brands to run smarter campaigns and improve products.

Monemon won the most votes and received the People’s Choice Award, whose focus is to find the best ways to empower Gen-Z to achieve true financial independence on their terms.

Other awarded companies within the category for Impact-tech, Mastercard Lighthouse MASSIV:

 

Bisly was awarded the Impact Potential Award. The Estonian company delivers AI-powered building automation solutions for multi-residential and light commercial properties, making scalable, affordable energy efficiency a standard across Europe.

“Innovation reshapes systems, driving progress toward a low-carbon, inclusive future. Bisly leads this shift, using smart technology to make buildings energy-efficient and accelerate a just transition to renewable energy, delivering social value by improving resource efficiency, cutting energy costs, and boosting resident affordability. By reducing emissions, Bisly demonstrates how digital solutions generate environmental and social impact at scale. Through the Impact Potential Award, we recognize forward-thinking enterprises like Bisly that are turning sustainable development into practice.”
– says Luciana Aguiar, Sustainable Finance Programme Manager, UNDP Sustainable Finance Hub.

“Intuitech’s approach to AI-driven workflow automation stands out for its depth, compliance readiness, and proven deployments in European financial institutions. Their ability to streamline lending, onboarding, and other complex processes creates tangible value for banks and their customers. For Nexi, and for the financial institutions we serve, innovations like this are increasingly relevant as digital banking and automated onboarding continue to evolve across Europe.”
Iiro Ikäheimo, Director of Engineering, Nexi

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