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Identity Insights for Accounts

For a faster, secure and seamless account onboarding experience

Create boundless digital experiences with smarter data from IIA

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60%

increase in passive identity verificaiton1

75%

of consumers who recently opened a checking or savings account did it digitally2

23

Identity Risk attributes to leverage

With support from Mastercard, we’ve improved how we validate users at signup, reducing complexity, protecting trust and moving real riders through more confidently.

Zack Jalbert Principal Program Lead, Identity and Integrity Lyft

A new level of simplicity and speed to onboarding workflow and risk management

Streamline onboarding with real-time identity insights for smarter risk decisions. Reduce fraud and financial loss while enhancing customer trust.

Minimize fraudulent applications

Improve synthetic identity and device fraud detection.

Optimize the onboarding process

Convert more good customers with the best possible experience.

Drive financial inclusion goals

Confidently access applicants, even those with limited or untraditional financial history.

What makes us different

Validity checks

Verify applicant provided data including email, device, phone number for legitimacy

Man looking at his phone to view real-time identity insights.

Flexibility and speed

Better decisioning for a faster, more engaging customer experience

Women walking down steps looking at her phone for identity authentication.

Single API call and response

Leverage a rich set of individual and device signals and scores in an easy to implement process

Man looking at his phone to view real-time identity insights.

Success story

Mastercard Identity helps Lyft drive safer

Learn how Lyft makes safety more seamless from sign-up with Mastercard Identity – faster checks, trusted rides, confident journeys.

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Featured resources

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Talk to an expert to learn how Mastercard can enhance your business through our products and services.

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Mastercard

1. Creator Content website, Mastercard Data science analysis. Aug 2024. ↩

2. Mastercard Identity Engine Data Sept 2025 ↩

3. Accenture Technology Vision report 2025 ↩

Identity Insights for Accounts