Mastercard and the McLaren Formula 1 Team bring fans closer to the action as highly anticipated European leg kicks off
May 16, 2025 | Belgium, WaterlooAs the first of nine European races on the Formula 1 calendar commences this week, Mastercard and the McLaren Formula 1 Team are gearing up to bring unparalleled excitement to fans across the continent.
Mastercard cardholders attending the highly anticipated Formula 1 races across Europe, which take place in Italy, Monaco, Spain, Austria, United Kingdom, Belgium, Hungary and the Netherlands, can look forward to exclusive Mastercard activations, unique experiences, and special offers that bring them closer to the sport they love. Visit priceless.com to discover upcoming experiences.
“Europe is where Formula 1 was born – and it remains at the heart of the sport, with some of the most iconic races and passionate fans in the world.” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “As the season unfolds across legendary circuits from Monaco to Monza, Mastercard is proud to bring fans closer to the thrill of racing through exclusive access and unforgettable Priceless Experiences so they can feel part of the McLaren Racing team – no matter where they are.”
"We are incredibly excited to see the European leg kick off later this week at Imola. We know that 2025 is the year of experiences, with a recent Mastercard survey indicating that two thirds of European consumers are prioritizing ticking off their bucket list this year. Together with McLaren Racing, we’re looking forward to delivering unforgettable moments that make this possible for racing fans across the region and worldwide,” says Beatrice Cornacchia, Executive Vice President, Marketing and Communications, Asia Pacific, Europe, Middle East & Africa, Mastercard.
Mastercard’s survey of over 15,000 consumers across Europe also identified sporting events to be high on the priority list for 2025, with over half (64%) set to increase their spending on attending live sporting experiences, compared to 2024.
For the duration of the partnership with the McLaren F1 Team, Mastercard will offers cardholder’s exclusive access to unforgettable experiences through priceless.com, combining motor racing with global, shared passions across sport, music, entertainment and culinary. Across Europe, cardholders can enjoy a picturesque journey of England’s leading wine producer, explore the iconic Milan Cathedral after-hours, cruise the scenic region of Achterhoek in a vintage amphicar and more.
For more information on the partnership, visit Mastercard joins forces with McLaren Racing Formula 1 Team.
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