Axiology and Deedster selected as winners of Mastercard's Lighthouse FINITIV and MASSIV spring 2025 programs

The winners of Mastercard's Lighthouse MASSIV and FINITIV spring 2025 programs have been announced at the Mastercard Lighthouse Startup Showcase and Grand Finale events at the Latitude59 conference in Tallinn, Estonia. 

Baltic-based Axiology, a company building digital infrastructure for tokenized securities in the EU, was announced the winner of the Mastercard Lighthouse FINITIV Program. Axiology receives the award for their innovative approach and strong partnership readiness, with a forward-thinking solution that impressed the jury and signals strong future potential.

”Winning Mastercard Lighthouse Finitiv affirms our mission: Europe must build capital markets that are not just efficient, but strategic. Financing defence, securing energy independence, and standing up to existential threats requires more than budgets — it demands infrastructure that mobilizes capital at scale”, said Marius Jurgilas Founder & CEO of Axiology

Swedish Deedster, a premier provider of data and digital tools for measuring and managing carbon emissions tailored for financial institutions, was announced the winner of Mastercard Lighthouse MASSIV program. Deedster receives the award for their strong partnership potential, demonstrated through high accountability and solid progress in networking during the program.

“For Deedster, the Lighthouse Program helped us to further validate and qualify the impact potential of our business together with UNDP, but most importantly, Mastercard has opened up several avenues in their network for scaling our SME offering for banks.  We can now accelerate our roll out of a lean and cost-efficient solution for banks to address the pain point of sourcing data for regulatory reporting while at the same time helping their SME customers with green transition and financing", said Niclas Persson, CEO & Co-founder of Deedster. 

Both companies will now have the opportunity to pitch their business to Start Path, Mastercard’s global start-up engagement program. Additionally, all participants become part of the Mastercard Lighthouse alumni network, which remains active through ongoing communication and meetups.

Mastercard Lighthouse FINITIV Spring 2025

The Mastercard Lighthouse FINITIV Program runs for three months and provides Nordic and Baltic fintech and fintech-enabler startups, as well as early scaleups, the chance to collaborate with key stakeholders. These include Mastercard, Nordic banks such as SEB, Danske Bank, DNB, Swedbank, Resurs, SpareBank 1 Østlandet, and OP Financial Group. Additionally, participants can work with tech partners like AWS, program advisors (e.g., FinTech Mundi and Invenio Growth), and a wide circle of over 180 investors.

Aside from Axiology, other startups stood out in this spring´s FINITIV 2025 class.

Bislab was declared the winner of the Norwegian Class of Mastercard Lighthouse FINITIV Spring 2025. They build leading automated credit rating and financial crime prevention solutions for the professional market. Bislab stood out from the class with their significant traction, and potential for partnerships. Their solution is innovative and relevant to a serious and growing problem.

Partisia became the winner of the Danish Class of Mastercard Lighthouse FINITIV Spring 2025. Their innovative software empowers companies to operate and compute encrypted data, Multiparty Computation, which enables confidential collaboration between multiple banks by securely bridging them. Partisia impressed the partners with their interesting proposition, which is already quite advanced on the market. They are offering one of the essential backbones of financial services, making it a safer process.

The Investor Award was given to Tap2Pay, the company that showed the most traction with the Investor Circle of Mastercard Lighthouse. Tap2Pay is activating payments for SMBs without coding skills in messengers, social networks, and websites.

In this program cycle, Justify, a legal life management platform for people, embedded into existing and new customer journeys of banks and insurance companies, won the most votes and received the People’s Choice Award.

“The financial technology industry is undergoing a transformational shift, and the fintech companies selected for this program are at the forefront of this shift. I am excited to see the innovation and solutions that they are bringing - they are pushing the boundaries of traditional banking and payment methods, and their solutions are addressing the changing needs and expectations of consumers, businesses, and governments. We are very happy to see that Axiology was appointed as the Overall Winner of the spring FINITIV Program with its innovative solution for trading, settlement, and custody of tokenized securities,” said Mats Taraldsson, Head of Fintech and Impact Tech Engagement at Mastercard Northern Europe.

Mastercard Lighthouse MASSIV Spring 2025

The Mastercard Lighthouse MASSIV program runs over a three-month period and offers five Nordic and Baltic impact tech startups the opportunity to attend workshops and receive support from experts and advisors from organizations such as Swedbank, Danske Bank, UNDP, VNTRS and Synch.

Alongside Deedster, two other Nordic companies became finalists of the Mastercard Lighthouse MASSIV Spring 2025 program.

TrustStamp Denmark, delivering privacy-first, interoperable identity solutions that empower underserved communities to securely access essential services without compromising personal data. 

Norwegian Empower.Eco, a digital traceability and data solutions startup enabling digital waste tracking and circular economy solutions. They were also rewarded with the Impact Potential Award for creating a real, positive, and direct impact on the world in line with Mastercard Lighthouse MASSIV's vision of helping as many people as possible live more prosperous and secure lives globally.

"Deedster, Empower.Eco and TrustStamp are highly impactful companies touching upon social impact, circularity and sustainability. We are proud to have worked on the scaling journey of five impact tech start-ups this spring program. It is important to support start-ups impacting both people and planet and their contribution to achieving the UN Sustainable Development Goals,” said Mats Taraldsson, Head of Fintech and Impact Tech Engagement at Mastercard Northern Europe. 

Applications for the Mastercard Lighthouse Spring 2025 programs are now open. Companies interested in participating can apply through Mastercard Lighthouse MASSIV or Mastercard Lighthouse FINITIV.