Mastercard and Pepe Jeans team up to support the Red Cross

September 22, 2021 | By Gabriela Saltiel
  • Customers of Pepe Jeans London (All We Wear Group) have the chance of donating to the Red Cross when paying with a credit or debit card at stores in Spain and Portugal
  • The amount raised from consumer donations will be matched by both Mastercard and Pepe Jeans London
  • All funds raised will be donated to the Red Cross local chapters

Madrid/Lisbon, August 2021- The fashion group AWWG, Mastercard and the Red Cross have teamed up to launch a solidarity program with the aim of providing support to the most vulnerable. Through this initiative, consumers who pay for their purchase by card physically at Pepe Jeans London stores in Spain and Portugal can make a donation and contribute to supporting those affected by the pandemic.

This initiative has been launched in Spain and Portugal and will soon be extended to other markets such as Germany and France. This innovative donation method will be managed by Worldcoo, a social impact startup that develops and implements fundraising programs, and by Adyen through Adyen Giving's technology solution.

Mastercard and All We Wear Group pledge to match the value of consumer donations

In both markets, AWWG fashion group will be the first retailer to launch this program together with Mastercard. When consumers pay with their card, they are given the chance to choose the amount they wish to donate directly at the POS. All We Wear Group and Mastercard have committed to double the amount of total donations received from consumers.

The donations collected will be destined for the local Spanish and Portuguese Red Cross chapters, whose objective is to provide support to:

  • Those that, due to circumstances of illness, loneliness, old age, loss of employment, or who are in a situation of homelessness are doubly affected by this crisis and the situation of confinement experienced.
  • Families and friends of people in critical health condition (including those who are hospitalized or in isolation).
  • Those mourning relatives and loss due to COVID-19.
  • Volunteers who continuously collaborate with the Red Cross.


Find more information about the project at:

Gabriela Saltiel

Media Contacts

Gabriela Saltiel, Mastercard
Abigail Vistas , Generator
Luis Rosendo , Generator

About AWWG

Founded in 2006, AWWG is a global fashion company that integrates Pepe Jeans London, Hackett and Façonnable as the main brands. It is an authorized distributor of Tommy Hilfiger and Calvin Klein in Spain and Portugal. AWWG currently has 238 stores with presence in 54 countries worldwide and a workforce of 2,800 employees.

Worldcoo is a social impact company that helps, as an NGO, finance projects through Rounding Solidarity, a tool that allows consumers to round-up the final value of their purchase to make a donation to a social cause. Worldcoo has processed more than 26 million donations. More information in

About Adyen

Adyen is the payment platform elected by large companies around the world. It is the only     point-a-point infrastructure provider that connects with Mastercard and the most user-made payment methods around the world. Adyen offers online, smartphone and physical store payments, and helps brands such as Pepe Jeans London, O'Neil, L'Oréal, Uber, Spotify, or Camper prepare for the future by optimizing payments.  

About the Red Cross

The Red Cross represents the world's largest humanitarian, civil and independent movement that has collaborated for 156 years with public and private entities to reach all who are anywhere, at all times and circumstances. Since the beginning of the COVID-19 crisis, the Red Cross has been active in all affected countries in the world, representing the largest mobilization of resources, capacities, and people in its history for the most vulnerable people and the general population.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.  

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