Skip to main content

CONSUMER ACQUISITION & ENGAGEMENT ADVISORY

Driving growth at every stage of the journey

Design and deliver customer engagement strategies for real-world impact, powered by Mastercard’s data insights.

Build lasting consumer loyalty

Strengthen relationships, increase loyalty and improve results with proven consumer acquisition and engagement expertise.

42%

lift in purchase volume for a US co-brand issuer post Mastercard engagement¹

2.5x

boost in card applications for a bank within a month of partnering with us¹

15-20%

lift in spend for an issuer that optimized merchant offers with Mastercard¹

Mastercard loyalty advisory in action

Achieve engagement and loyalty goals with Mastercard's customer engagement consulting expertise.

Art of the possible strategy

Turn ambition into decisions – locking the vision, roadmap and investment case fast through facilitated workshops.

Customer acquisition strategy

Find the highest-value customers, then mobilize the business around what to do next.

Customer experience strategy

Create experiences that strengthen relationships and drive results.

Enterprise engagement 

Unify loyalty, cobrands and payments into one vision and roadmap.

Lifecycle management 

Expose lifecycle leakage and fix activation, usage and retention with a clear plan.

Loyalty and consumer strategy assessment

Get an objective read on what's working, what's not and where value is leaking.

Loyalty program design and management

Build a program that performs – launch right, operate smart, improve continuously.

Martech strategy and implementation

Make your stack work harder with an executable roadmap tied to CX and ROI.

Partnership strategy

Pick the partners that matter most and activate the ecosystem for measurable growth.

Personalization strategy

Prove value fast and focus personalization on the highest impact use cases.

Enterprise loyalty

Move beyond card-led loyalty to build an engagement model across the enterprise.

Agentic commerce optimization

Shape how AI systems surface information about your brand and offerings, then optimize performance continuously.

Customer story:

Thai Airways

Watch this video to learn how Thai Airways partnered with Mastercard to help transform their long-running loyalty program.

Please accept functional cookies to watch this video.

poster

Featured resources

Contact sales

Talk to an expert to learn how Mastercard can enhance your business through our products and services.

Mastercard

[1] Internal analysis of recent client engagements