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MEASURE AND MAXIMIZE ROI

Transform ideas into actionable strategies

Design and analyze in-market business experiments with speed, scalability, accuracy and Mastercard’s market context 

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Innovate and optimize with confidence

Business experimentation that powers smarter decisions in every industry.

Retail

Quantify the impact of promotions, merchandising strategies, operations and supply chain investments.

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Restaurants

Evaluate promotions, price elasticity of menu items and labor needs.

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Consumer goods

Optimize product launches, pricing,
and merchandising strategies.

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Financial institutions

Improve branch profitability, promotions, customer loyalty and operational efficiencies.

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Media and publishing

Empower advertisers to connect ad exposure to outcomes with Mastercard spend insights.

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Travel and hospitality

Understand the impact of major capital investments and new pricing models.

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What makes us different

Obtain market context through data 

Leverage Mastercard’s highly contextualized transaction data and AI to provide powerful insights and market context to your decision-making. 

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Prioritize what is next

Benefit from advanced modeling to understand in which locations or with which customers a program will perform best with broader rollout. 

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Operationalize for speed 

Unlock advanced analytics methods and automated processes to reduce manual analysis and enhance efficiency. Move faster, smarter, and with confidence. 

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Tap into leading expertise 

With our extensive team of industry, data, analytics and subject matter experts, we provide the valuable insights and guidance you need to thrive.

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Flexible engagement model that fits your needs

Choose the approach that works best for your business – software, expert consulting, or a hybrid model that combines both.

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Test & Learn™

Innovate, optimize and drive smarter decisions with in-market business experimentation.

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Test & Learn™ for financial institutions

Innovate, optimize and drive smarter decisions across all banking initiatives with in-market business experimentation.

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Media measurement

Show advertisers true incrementality with Mastercard spend insights and in-market business experimentation.

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Market Basket Analyzer

Transform transaction data into actionable insights that optimize promotions, pricing, and merchandising strategies.

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Menu Analyzer

Transform order data into actionable insights that optimize promotions, pricing, and menu strategies.

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Contact sales

Talk to an expert to learn how Mastercard can enhance your business through our products and services.

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Featured resources

Customer Story 

How Domino’s Pizza Indonesia served up a data-driven growth strategy with Test & Learn™ 

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