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Consumer Acquisition & Engagement

Make every experience count

From first impression to lasting loyalty — deliver moments that matter.

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Spotlight

Acquire, engage, retain

Drive growth and customer lifetime value by improving every interaction across the lifecycle — powered by industry-leading experts, data and technology.

6,000+

engagements are executed every year by our world-class marketers1

7

time Leader in Gartner Magic Quadrant™ for Personalization Engines2

1.8t

loyalty points managed every year3

Customer story: Thai Airways

Watch this video to learn how Thai Airways partnered with Mastercard to help transform their long-running loyalty program.

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We are now able to iterate on our customer experience and learn more about our customers to consistently deliver the best possible experiences.

Robbie Reaves Product Manager, Build with Ferguson

Experience the Mastercard advantage

Fuel growth in a complex digital landscape through precision, relevancy and loyalty with the power of Mastercard.

Data

More than 15 petabytes of proprietary data enable actionable consumer insights.

Technologies

Cutting-edge solutions ensure personalized and compelling offers, rewards, and priceless experiences.

AI

Purpose-built models understand real-time opportunities and measure ROI of every tactic.

Expertise

Thousands of world-class marketers with deep subject matter and creative content expertise.

Mastercard consumer acquisition & engagement in action

Improve consumer acquisition, engagement and retention with
Mastercard’s world-class technology and marketing expertise.

Win over new customers

Accelerate acquisition with relevant value propositions, personalized messaging, experiences and offers — augmented by a data-driven strategy.

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Deepen consumer engagement

Leverage key lifecycle moments to educate, activate and incent action, including card usage.

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Boost retention rates

Launch campaigns and personalized experiences to win back customers.

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Explore our consumer acquisition & engagement solutions

Achieve greater returns on your marketing initiatives with Mastercard’s data-driven, full-funnel marketing solutions.

Gain a performance marketing edge

Mastercard’s unique, always-on approach to direct marketing provides relevance to consumers and unlocks the growth businesses seek.

Learn more

Personalize every interaction

Category-leading personalization AI tailors digital experiences across the digital ecosystem to each individual like they’re your only customer.

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Design engaging loyalty programs and offers

AI-powered loyalty solutions leverage Mastercard's robust data insights and expertise to deliver unique value for customers — at scale.

Learn more

Announcing the Mastercard Circle of Honor

This customer recognition program celebrates standout teams using Mastercard Services to drive real-world impact.

Explore honorees
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Customer stories

Contact us

We are here to help your business thrive. Let our experts find the right solution for you.

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1. Mastercard 2023 Annual Report. ↩

2. Gartner Magic Quadrant™, 2024. ↩

3. Mastercard Investor Day, 2024. ↩

Consumer acquisition & engagement
LATEST

Mastercard recognized as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines.

Read the full report