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Industry

Drugstores & pharmacies

Stay competitive with insights, analytics and loyalty expertise.

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The drugstore and pharmacy retail landscape is challenging

The retail landscape is challenging. To build loyalty and compete with online pharmacies, drugstore and pharmacy retailers need the right data, tools and expertise.

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Get better insights, technology and expertise

Measure and optimize new business strategies

With Mastercard’s experimentation capabilities, retailers can test, improve and forecast the impact of new initiatives before rolling them out. Whether helping to fine tune new aisle arrangements or introduce the right promotions, these insights can reduce costs and improve the bottom line.

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Selected solutions we offer

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Test & Learn®

Analyze and optimize new strategies by using a market-leading analytics platform to conduct in-market business experiments.

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Market Basket Analyzer

Unlock the value of your basket-level data to optimize assortments, pricing and marketing.

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Understand your customers’ spending behaviors

Get an in-depth view of your consumers’ needs and preferences and forecast more accurately with near real-time insights. Learn about shifts in purchasing categories, changes in price sensitivity, and more.

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Selected solutions we offer

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Customer Data Enhancement

Unlock a clearer picture of consumer spending patterns by enriching your CRM files with Mastercard data. 

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Customer Journey

Discover valuable partnerships and cross-spend opportunities with a better understanding of customers’ shopping preferences.

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Geographic Insights

Visualize which geographies customers come from and where they spend the most.

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Macroeconomic Solutions

Navigate market volatility and anticipate how consumers will respond with help from the Mastercard Economics Institute.

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SpendingPulse™

With detailed historical and near real-time spend insights, retailers can understand industry-level shifts and improve forecasting accuracy.

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Improve targeting to acquire optimal customers

Improving customer acquisition is critical for boosting profitability, but it is challenging in a saturated market. Drugstores and pharmacies need data-driven strategies for targeting and acquiring new customers. Mastercard’s custom analytics solutions enable retailers to identify optimal customer segments based on proprietary transaction data. By focusing on these high-value customer segments, drugstores can maximize the ROI of marketing investments.

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Selected solutions we offer

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Affinity Analysis

Win new customers by using Mastercard’s anonymized and aggregated transaction data to develop customer personas.

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Audiences

Segment your intended audience and tailor engagement efforts using customer transaction insights based on total card spend.

Enhance distribution

New merchant opportunities are distributed across a wide range of locations and industries. Acquirers and processors need to leverage new partners and channels to increase sales and drive productivity.

  • Partner with Mastercard Digital Labs to design and launch new distribution opportunities via channel partners
  • Learn how to work with payment facilitators to expand merchant opportunities
  • Work with Mastercard experts to facilitate BIN Sponsorship
  • Develop the right target operating model within a market, region or cross-border corridor
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Selected solutions we offer

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Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

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Loyalty Consulting

Design, deliver and optimize customer engagement with hands-on, expert guidance.

Make smarter decisions

Evolving merchant and consumer expectations mean acquirers and processers need the right information to make smarter decisions. With Mastercard Services, you can design and execute effective sales and merchant onboarding strategies.

  • Unlock market intelligence on consumer spending with Mastercard SpendingPulse™
  • Better evaluate the creditworthiness of small businesses with Small Business Credit Analytics
  • Understand market-level share of wallet with competitive benchmarking analysis
  • Analyze headroom opportunities for new acceptance business
  • Mitigate onboarding risk with a comprehensive risk management review
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Selected solutions we offer

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Cybersecurity Solutions & Consulting

Analyze and optimize new strategies by using a market-leading analytics platform to conduct in-market business experiments.

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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