Personalization for ecommerce

Personalize email content by intent to drive efficiency and conversions

Leverage advanced audience segmentation to target promotions by intent, serving different variations to low intent vs high intent buyers in a single email send, saving time and driving more purchases from each audience.

Guide shoppers to find the right products with a gift finder

Increase product discovery and provide a guided shopping experience with a survey that generates relevant product recommendations. This template leverages self-segmentation, making it a zero-party data strategy.

Promote products with high margins and low return rates

Boost products with high profit margins and demote items with a high return rate to retain profitability while still recommending the most relevant products to customers. On a holiday like Black Friday, this allows you to serve your most recent top performers while still prioritizing relevancy and revenue.

Personalize the entire homepage by customer affinity

Leverage Dynamic Yield’s powerful affinity profiling to serve each visitor the products and content most likely to engage them. With each digital interaction, the user’s affinity profile is updated and refined, creating a deeper understanding of their interests and preferences to create a completely tailored experience across every touchpoint.

Recommend products within a customer’s loyalty points range

Incentivize returning loyal customers to keep spending and delight them with new products while keeping them informed of their available loyalty perks.