Personalization powers growth at CDS

CDS, the retail group behind The Range, Wilko and Homebase, grew from a single market stall to more than 250 stores across the U.K. As the business expanded into a marketplace, a one-size-fits-all website couldn’t keep up. With Mastercard Dynamic Yield, CDS now delivers a personalized experience to every shopper and has built a test-and-learn culture that unites teams across the business around a single goal of growth.