Case study

How Papa Murphy’s proved TV & streaming drive incremental impact

Comcast Advertising partnered with Mastercard to deliver privacy‑first, closed‑loop measurement for Papa Murphy’s. Using aggregated and anonymized spend insights to assess the impact of ad exposure, the partnership demonstrated the incremental sales impact of TV and streaming and enabled more confident media investment decisions for the local quick service restaurant.

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I was amazed at how well we performed, and I think owners are more interested in investing incremental marketing dollars in programs they know work.

Papa Murphy’s Franchisee

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Case study

How Papa Murphy’s proved TV & streaming drive incremental impact

Comcast Advertising, Theo Agency, and Mastercard partnered to measure the impact of multiscreen media exposure with aggregated spend insights giving Papa Murphy's confidence to invest in what works

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