How a quick service restaurant (QSR) tailored its investment strategy

A U.S.-based quick-service (QSR) restaurant brand struggled to identify and prioritize where to accelerate its digital delivery investments.

The brand needed real-time macroeconomic trends to assess optimal strategies for each market, as well as more recent and granular data to inform near-term investment decisions.

The QSR brand used SpendingPulse™ data to cluster markets based on online and in-store growth for the industry, informing outreach playbooks and the operational strategy.

The marketing and operations teams drove ROI by identifying local geographies where the brand was underperforming and making changes to the brand’s investment strategy in those areas.

SpendingPulse™ enabled the QSR chain to prioritize markets that demonstrated the strongest industry spend as well as those where online spending was accelerating the fastest. By targeting areas of high designated market growth, the QSR chain was able to increase overall ROI.