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Webinar

The experimentation advantage

Key insights from data and analytics experts

Man looking sideways

Overview

Disruption and uncertainty define today’s business landscape, making innovation critical for staying competitive. Yet scaling innovation remains a challenge for most businesses because the right tools, processes and cultural foundation aren’t in place.

A Mastercard-commissioned study of 324 global leaders conducted by Forrester Consulting unpacks how structured experimentation and data-driven best practices can help you accelerate innovation at scale and adopt AI with confidence.

Join this exclusive webinar with Burger King where we’ll cover:

  • What the research reveals on why scaling innovation is especially challenging today
  • Insights into which capabilities can unlock transformation

Speakers

Matias Faret image

Matias Faret

Senior Director,
Marketing Strategy & Execution

Restaurant Brands Intl.

Boris Evelson image

Boris Evelson

Vice President &
Principal Analyst

Forrester

Rupert Naylor image

Rupert Naylor

Senior Vice President,
Test & Learn

Mastercard