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Webinar

The experimentation advantage

Key insights from data and analytics experts

Man wearing a green sweatshirt working from home

Overview

Disruption and uncertainty define today’s business landscape, making innovation critical for staying competitive. Yet scaling innovation remains a challenge for most businesses because the right tools, processes and cultural foundation aren’t in place.

A Mastercard-commissioned study of 324 global leaders conducted by Forrester Consulting unpacks how structured experimentation and data-driven best practices can help you accelerate innovation at scale and adopt AI with confidence.

Join this exclusive webinar with Burger King where we’ll cover:

  • What the research reveals on why scaling innovation is especially challenging today
  • Insights into which capabilities can unlock transformation

Speakers

Matias Faret image

Matias Faret

Senior Director,
Marketing Strategy & Execution

Restaurant Brands Intl.

Boris Evelson image

Boris Evelson

Vice President &
Principal Analyst

Forrester

Rupert Naylor image

Rupert Naylor

Senior Vice President,
Test & Learn

Mastercard