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Case study

How a fintech increased account activations by 118%

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Problem

A fintech partnered with Mastercard Performance Engine to optimize and grow its acquisition efforts and increase overall portfolio performance

A fintech in Latin America was particularly focused on financial inclusion for underserved populations, offering a platform for consumers to make withdrawals, transfers and payments online. They also enabled consumers to use a pre-paid card in-person. The fintech wanted to optimize and grow its acquisition efforts and increase the overall performance of its portfolio.

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Results

The client leveraged Mastercard Performance Engine to:

Measure and optimize program performance:

Mastercard and the client created an agile, multidisciplinary team to analyze campaign and program performance metrics in near real-time.
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Acquire new users:

Mastercard helped the client execute a 360-degree acquisition marketing strategy across multiple channels, including social media, paid advertising, out-of-home, and the client’s website with SEO optimization.

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Activate new accounts:

Mastercard’s experts assessed the consumer conversion funnel to optimize the user experience and increase card activations once consumers opened new accounts.

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Engage and retain customers:

Mastercard and the client implemented a customer relationship management strategy with 40 automated customer lifecycle rules and campaigns, which activated +20MM customer emails, push notifications and SMS messages for 500,000 active consumers.

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Results

Mastercard Performance Engine helped the fintech drive increases in acquisition, portfolio monetization and engagement

The client’s new, user-centric acquisition strategy and multichannel marketing drove a significant lift in digital acquisition and portfolio monetization. Within one year, the client saw notable growth across new accounts:

115%

increase in account openings.

118%

increase in total accounts activated.

39%

increase in active customer base.

Additionally, user experience improvements and the new customer relationship strategy drove meaningful increases in organic acquisition and engagement.

119%

in organic conversion rates.

77%

of all account activations were from mobile, a 20% increase in one quarter.

25%

decrease in website bounce rate.

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