Mastercard further enhances the connection with Indian sports lovers through a marquee sponsorshipSeptember 5, 2022 | India
Mastercard acquires the title sponsorship rights for all home cricket matches (women’s and men’s) as well as domestic first-class cricket
Mastercard today announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international matches (both women’s and men’s) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI, and also all junior cricket (Under 19 and Under 23) matches held in India.
This sponsorship, and the activations around it, are aimed at enhancing Mastercard’s connection with cricket lovers across the country and beyond. For a brand that is highly invested in sponsorships worldwide with marquee properties like the UEFA Champions league, the Grammys, the Cannes Film Festival, and the Australian and French Open tennis tournaments, Mastercard’s tie up with the BCCI further enhances its prestigious portfolio of sponsorships.
Mr. Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) said, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a steppingstone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life, and we look forward to some innovative experiences for the fans via this partnership and to deliver value to Mastercard through this collaboration.”
Mr. Jay Shah, Honorary Secretary, BCCI said, “The BCCI is pleased to associate with a global marquee brand - Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups, and I am confident that this will be an enriching partnership.”
Mr. Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognized Priceless platform offers us the unique opportunity to delight cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in numerous countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organized by the BCCI.”
Mr. MS Dhoni, India’s legendary cricketer who has been Mastercard’s ambassador for over four years added, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”
Mastercard endeavors to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones. Mastercard has worked to amplify this passion area with the signing on of MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago. The synergies envisaged between Mastercard and Indian Cricket will be mutually beneficial for the sport, its fans and for the brand during this tenure.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.