Mastercard and partners to drive financial inclusion in Fiji with new mobile payment acceptance solution for women entrepreneurs

Developed in partnership with the Australian Government, ygap and Fintech Pacific, the technology puts women-led MSMEs at the forefront of Fiji’s digital transformation

Mastercard and the Department of Foreign Affairs and Trade's Business Partnerships Platform (BPP), Fintech Pacific and international development organisation, ygap, are working together to develop and deliver an easy to use, accessible payment acceptance platform for women-led small businesses in Fiji.

The partnership will pilot a digital payment acceptance and saving solution for 400 women-led micro and small businesses in Fiji, and conduct the training required to facilitate adoption. The solution is being built from the ground up, tailored to the specific needs of these businesses.

Fiji’s economy has been among the hardest hit globally from the COVID-19 pandemic, with women disproportionately impacted by the economic downturn. Developed by Fintech Pacific, a next generation financial technology provider driving digital transformation to help Fiji, the new app will provide users with an easily accessible digital wallet and a safe and convenient way to accept payments on their mobile device.

Most market stall vendors in Fiji are women, and are typically informal businesses, reliant on daily sales for income, and often only able to accept cash payments. The app will enable MSMEs like these to easily accept card payments from local consumers and international visitors who often prefer to transact using digital payments. This will empower these businesses to increase revenues, strengthen their financial and digital literacy and participate in the global economy.

“Propelled by Fintech Pacific’s locally-led and innovative technology, this unique partnership champions better inclusion for women vendors who traditionally face more barriers in business,” said Audrey Jean-Baptiste, Director of Strategy and Operations at ygap, whose organisation will lead the physical roll-out of the pilot through on-ground engagement with MSMEs.

“By addressing the issue at both a micro and macro level, from small businesses into the market, women are empowered to grow their income, increase their financial security, support their families and help their communities. Fiji will now be better equipped to recover from COVID-19’s devastating economic impact.”

“Mastercard is committed to financial inclusion and ensuring people around the world have access to financial services, delivering a digital economy that works for all. Collectively, those in the partnership have the tools, technology and capabilities to think big and deliver. Together with Mastercard’s partners at the Australian Government, ygap and Fintech Pacific, the initiative will show how technology can be harnessed to give people more control, better experiences, new opportunities and wider choices,” said Richard Wormald, Division President, Australasia, Mastercard.

The private sector will play an important role in Fiji’s economic recovery from COVID-19 and is a vital source of employment and innovation. Mastercard believes in doing well by doing good and has committed to connecting 1 billion people[1] to the digital economy by 2025. As part of these efforts, this partnership will connect women-led small businesses to products, services, technology and financial support that will help drive forward innovation and fuel inclusive, sustained economic recovery across Fiji.

Mastercard will continue to advance equitable and sustainable economic growth and financial inclusion around the world. It recently pledged $500 million[2] to help close the racial wealth and opportunity gap for Black communities and businesses across America, offering equitable financial tools, investment and partnerships to bring Black women–owned businesses into the digital economy.

Please visit https://www.mastercardcenter.org/ for more information.

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About our partners

• Fintech Pacific is a next Generation Financial Technology provider, driving digital transformation to help Fiji
• ygap is an international development organisation advancing global equity through locally-led, inclusive entrepreneurship, reducing structural barriers to access and inclusion within the entrepreneurial ecosystem.
• Australian Government The Australian Department of Foreign Affairs and Trade works with international partners and other countries to tackle global challenges, increase trade and investment opportunities, protect international rules, keep our region stable and help Australians overseas

About Mastercard (NYSE: MA) www.mastercard.com 
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realise their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Mastercard Communications Contact
Luke McClelland, +61 417 761 139
Luke.McClelland@mastercard.com 

Agency Communications Contact
Caelyn Evans, +61 406 976 055
Caelyn.Evans@elevenpr.com.au 

[1] https://www.mastercard.com/news/perspectives/featured-topics/inclusion-through-action/ 

[2] https://www.mastercard.us/en-us/business/overview/small-biz.html