Mastercard launches Priceless Cities program in South AsiaJanuary 30, 2020 | Mumbai | By Barkha Patel
Sri Lanka is the first South Asian country to join the Priceless cities program
Mastercard today launched its flagship program in South Asia. Starting first in Sri Lanka, the program will allow global travelers to gain exclusive access to several unique experiences when they visit the island destination. Priceless Cities is a program available exclusively to Mastercard cardholders and provides access to unforgettable experiences in the cities where one lives and travels. Currently, the program covers over 40 cities and destinations.
India accounts for the largest number of visitors to Sri Lanka. According to official estimates, approximately 425, 000 Indian tourists were expected to visit the country in 2019. Be it embracing history and heritage, witnessing the colonial charm of the central highland tea estates, or experiencing the excitement of Colombo, Priceless Cities will unlock several unique experiences for Mastercard cardholders. This will be in one of the world’s most diverse and exciting islands, the pearl of the Indian ocean. To access the full list of Priceless experiences in Sri Lanka click here.
“Mastercard has identified 10 areas or passion points that people care about. Travel is one of them. With the launch of Priceless Cities in South Asia, Mastercard cardholders will be able to experience an immersive way to travel by enjoying privileged access and attractive offers. The ‘once in a lifetime’ experiences will let them live their passions, something that money cannot buy. This will help Indians who are increasingly aspiring to enjoy offbeat and unique activities, vacation closer to home in Sri Lanka.’’ said Manasi Narasimhan, Vice President, Marketing and Communications, South Asia, Mastercard.
Among other global experiences on offer are the Formula 1 Singapore Grand Prix with behind-the-scenes access, helicopter rides across Paris, exclusive dining experiences in Prague or ballet experiences in New York City.