Over a quarter of Muslim women journeys are solo travelsOctober 17, 2019 | Singapore | By Barkha Patel
Muslim women travelers drive a global travel market worth US$80 billion
Twenty-eight percent of Muslim women journeys last year were solo travels, indicative of a growing younger demographic willing to experience the world, according to the latest report released by Mastercard and CrescentRating.
An estimated 63 million Muslim women travelers spent over US$80 billion on their journeys last year, a number only expected to grow as this demographic increases in size and influence over the global travel market.
Two-thirds were 40 years of age or younger, an indication of how much young Muslim women drive this section of the tourism industry. Over half of them use some form of social media to scope out accommodation, logistics and dining.
“Despite the increasingly ubiquitous Muslim women travel market, to date little research has been done to better understand this fast-emerging segment and their specific challenges. This study provides the industry with a clear lens to understand their intrinsic and extrinsic travel motivations. This includes their unique travel behavior driven by Triple Es - Explore, Energize and Empathize. Together with interviews with multiple Muslim women travelers of diverse backgrounds and profiles, we trust the report will enable industry stakeholders to better cater to this segment,” said Raudha Zaini, Head of Marketing of CrescentRating & HalalTrip.
Lifestyle and community values are core to Muslim women’s trips
These women’s disposable income is on the rise, with most of the population setting off on trips two to three times per year. Leisure takes precedence (90%), followed by religious travel (21%) and business (11%). The study confirms that they exert considerable influence in trip planning regardless of their travel party, but most, i.e. 71%, travel with their families, and therefore prefer family-friendly destinations.
Safety and access to religious amenities take top priority
Female travelers constitute one the fastest-growing segments within the global travel market and main needs, such as safety and security, match those within the Muslim women demographic. However, Muslim women travelers also look to integrate religious amenities into their trips with 94% of survey respondents reporting halal dining as a travel priority. Accessible religious facilities with female-only prayer rooms (86%) and single-gender spas and beauty salons (79%) also factor highly into their itineraries. Social justice, an important part of their faith, also influences their journeys, with 73% seeking eco-friendly travel options abroad.
“Muslim women travelers are ready to see the world. This young and driven demographic is ready to engage travel industry providers who welcome them and curate experiences that keep their values and community in the forefront. Mastercard and CrescentRating’s newest report aims to inform industry stakeholders as they tailor their products and services to this up-and-coming demographic,” Aisha Islam, Vice President, Market Product Management, Mastercard.
The full report is available at: https://www.crescentrating.com/halal-muslim-travel-market-reports.html
About Crescentrating Pte Ltd
CrescentRating is the world’s leading authority on halal-friendly travel. The company’s vision is to lead, innovate and drive this segment through practical and deliverable solutions in what is regarded today as one of the fastest growing segment in the tourism sector. The company uses insight, industry intelligence, life-style, behaviour and research on the needs of the Muslim traveller to deliver guidance on all aspects of halal-friendly travel to organisations across the globe.
CrescentRating’s services now include rating & accreditation, research & consultancy, workshops & training, ranking & indices, event support/partnerships and content provisioning.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.