More Choice for Commuters; HaHa Taxi App Offers a New Generation of Cashless, Secure Taxis in Bangkok

January 23, 2019 | BANGKOK

Partnership between HOWA and Mastercard enabling seamless travel in the Thai capital

Today, HOWA International Co. Ltd. (HOWA), the operator of Suvarnabhumi Taxi Cooperative and Mastercard are announcing the launch of the ‘HaHa Taxi App’, a new mobile taxi application which makes booking and paying for taxis a more user-friendly experience.

The HaHa Taxi App enables commuters in Bangkok to digitally book and pay for a registered, licensed taxi through a single easy-to-use application.

Taxi fares and other expenses can be paid through the HaHa Taxi App, including fees for toll-way fares. The application features Mastercard’s Masterpass e-payments platform where users can load a credit or debit card and digitally pay for their ride. HOWA International has collaborated with MC Payments as the payments service provider for this initiative. With more transparent pricing and an easy to use payments system backed by Mastercard’s industry-leading payments technology, the HaHa Taxi App removes many of the hassles associated with traditional taxis in Bangkok, while increasing security and convenience.

International travelers can add their Mastercard cards to the HaHa Taxi App to make in-taxi payments – while commuting within Bangkok – much easier. Additionally, Thai cardholders, once registered on the platform, can use this e-payments solution at other Masterpass merchants around the world.

Mastercard’s collaboration with HaHa Taxi App to introduce secure cashless payments for taxis adds to its growing portfolio of payments solutions in transit and transport, in an effort to streamline and optimize digital cashless payments for billions of commuters across Asia Pacific. This is part of its bigger mission to improve the lives of urban citizens and build smart cities. More specifically for Thailand, cashless experiences in transport will contribute to the government’s Thailand 4.0 agenda.

In the past two years Mastercard launched contactless payments across all Sydney (Australia) Ferries and light rail services, as well as cashless digital payments for ComfortDelGro in Singapore, and HKTaxi in Hong Kong.

In 2017, Mastercard announced its support of the new EMVCo Secure Remote Commerce (SRC) framework. This framework will deliver a more consistent checkout experience for consumers, reducing the multiple steps they face at different sites today and will make it much easier for merchants to implement and securely store tokens on file and improve their approval rates. The integration between Mastercard and HaHa is a key step towards introducing this payments experience.

Mr. Hudsadin Eamsherangkul, Deputy Managing Director of HOWA, said, “The HaHa Taxi App was exclusively designed to address the need for a more modern, convenient, streamlined and secured taxi service for all; those who live and work in Bangkok, business travelers and tourists. Using more than 30 years of experience in the taxi industry to identify and address these needs, we have built a service that provides quality and trusted drivers and vehicles for commuters. Simple, safe, smile!”

Ms. Aileen Chew, Head of Market Development, Mastercard Thailand and Myanmar, said, “Approximately 65 percent of all urban transportation is still paid in cash, globally. This causes unnecessary delays, costs and risks for commuters and transport operators. To address these issues, Mastercard is working closely with local companies like HOWA International in Thailand and others around the region to develop and implement innovative cashless solutions that empower consumers to get on their way in the quickest, easiest and most convenient manner possible. These changes will have a positive cumulative effect, improving the quality of life of all people, but particularly those in busy urban centers.”

For more information about HaHa Taxi App, please visit

Media Contacts

Nishaa Tolani, Mastercard
+66 6-2597-8404 |
Rungnapa Charnwiset, Agency (Weber Shandwick)
+662 343 6000 Ext. 061 |

About HOWA International

HOWA International Co., Ltd. (HOWA) has been doing full range of taxi related business for more than three decades. HOWA’s main goal is to provide safe and reliable taxi service to all passengers and aims to adapt and utilize new technologies for continuous improvement. At the present, HOWA operates more than 4,000 taxicabs in Bangkok and is trusted by several leading 5-star hotels and hospitals throughout Bangkok to provide exclusive transportation services. This year, HOWA set out on an ambitious plan to manage many more taxicabs. Introducing the HaHa Taxi App in collaboration with Mastercard will enhance the experience and fulfill the needs of discerning passengers who demand reliable and prompt services.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.