CIMB Niaga, AccorHotels, and Mastercard Launched Co-Brand Credit CardJanuary 31, 2019 | JAKARTA
PT Bank CIMB Niaga Tbk (CIMB Niaga) together with AccorHotels and Mastercard announces its very first co-branded credit card in Indonesia ”CIMB Niaga Le Club AccorHotels Card” in Jakarta, Thursday (31/1/2019). This new credit card is here to support the lifestyle of people who travel for both leisure and business, by providing a variety of benefits and transaction convenience in AccorHotels networks throughout the world.
CIMB Niaga Consumer Banking Director Lani Darmawan said, the collaboration of CIMB Niaga, AccorHotels and Mastercard can maximize the credit card business potential in the hospitality sector, in line with the lifestyle trends of people who like to travel.
“This partnership provides added value for card holders by combining various promotions and advantages from each company,” Lani said.
AccorHotels Chief Operating Officer Malaysia, Indonesia, Singapore and South Asia, Garth Simmons said the fast-growing middle class in Indonesia and the group’s strong network in the country meant it made sense to partner with Indonesia’s second largest bank to launch a co-branded credit card.
“AccorHotels is the largest international operator of hotels in Indonesia with over 120 hotels and, with domestic tourism predicted to reach 275 million tourists by 2019, we believe Indonesia is the perfect market to launch our first-ever co-branded credit card in the world,” he said. “This partnership with CIMB Niaga Bank will allow us to increase the value proposition for our Le Club AccorHotels loyalty members in Indonesia and offer them even richer benefits.”
CIMB Niaga Le Club AccorHotels cards are launched in two types, which are Platinum for dynamic customers and World for frequent travellers. This credit card will enable customers to pay at over 4,600 AccorHotels properties in over 100 countries globally. Every transaction using this credit card will earn reward points that can be exchanged for free stays in AccorHotels properties in Asia Pacific.
With a more aspirational appeal, the CIMB Niaga Platinum Le Club AccorHotels card comes with welcome bonuses, exclusive offers, as well as access to AccorHotels events and travel privileges. The same advantages and other additional benefits will also be given to CIMB Niaga World Le Club AccorHotels cardholders.
CIMB Niaga World Le Club AccorHotels cardholders will be able to fast-track to Silver status membership with Accor Plus, the Group’s hotel, dining and lifestyle programme, which includes a free night at selected AccorHotels’ properties in Asia Pacific (APAC) and 50% discount privileges in over 1100 restaurants.
In addition to these benefits, CIMB Niaga Le Club AccorHotels credit card holders can enjoy various benefits for their travel convenience. These include free access to the Airport Lounge; insurance protection for purchases, accidents and travel inconveniences; fixed-installment facilities with a light interest of 36 months; and competitive currency values.
Division President Indonesia, Malaysia and Brunei, Mastercard Safdar Khan said, “Over the past two decades, Mastercard has built a reputation for being the leader in co-brands and loyalty programs. We help partners deepen their understanding of customers’ lifestyle preferences and spending trends, so they can offer rewards that are personal and relevant to individual cardholder needs. As Indonesians increasingly go digital and embrace digital payments, they can look forward to richer experiences with their CIMB Niaga Le Club AccorHotels Card.”
This credit card can be obtained by submitting an application at the CIMB Niaga branch office, at AccorHotels throughout Indonesia, and www.cimb-leclubaccorhotels.com
For further information, please contact:
Deddy T. Hasibuan
Media Relations Group Head
PT Bank CIMB Niaga Tbk
Tel: +6221 2700555
Vice President Communications & CSR Asia Pacific
Phone: +65 9108 3577
Mastercard Communications Contact
Nathalia Nugrahani, Mastercard Indonesia, +62 21 5790 0325
Agency Communications Contact
Ika Yanuarini, Weber Shandwick, +62 21 2954 3188
About CIMB Niaga
CIMB Niaga was established under the name of Bank Niaga in 1955. Around 92.5% of CIMB Niaga's shares (including those owned by PT Commerce Kapital at 1.02%) are owned by CIMB Group. CIMB Niaga offers complete banking products and services, both conventional and Sharia, through 514 office networks as of September 30, 2018, which consist of a total of 443 branch offices, 23 cash offices and 23 units, 26 Digital Lounges, and 22 car cash unit. CIMB Niaga has 13,511 employees (consolidated) as of September 30, 2018.
CIMB Group is the second largest financial service provider in Malaysia and one of the leading universal banking business groups in ASEAN. The products and services offered include products and services for consumer banking, investment banking, Islamic banking, asset management and insurance. CIMB Group is headquartered in Kuala Lumpur, and operates in 9 of the 10 ASEAN member countries (Malaysia, Indonesia, Thailand, Singapore, Cambodia, Brunei, Vietnam, Myanmar and Laos). In addition to the ASEAN region, CIMB Group also established offices in China, Hong Kong, India, Sri Lanka, the United States, the United Kingdom and Korea. CIMB Group's shares are listed on Bursa Malaysia through CIMB Group Holdings Berhad. As of September 30, 2018, this business group has a market capitalization value of USD13.6 billion.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,600 hotels, resorts and residences across 100 different countries.
With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for more than 50 years.
In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also active in the fields of concierge services, co-working, dining, events management and digital solutions.
Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission: to make every guest Feel Welcome. Guests have access to one of the world’s most attractive hotel loyalty programs - Le Club AccorHotels.
AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group’s activities and values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.
For more information or to make a reservation, please visit accorhotels.group or accorhotels.com. Or join and follow us on Twitter and Facebook.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.