Stronger As One: Mastercard Appoints Rustom Dastoor to Lead Integrated Marketing and Communications Team in Asia PacificFebruary 20, 2018 | Singapore
As part of its promise to deliver greater value to its consumers and customers, Mastercard has been working to deepen synergies between its marketing and communications teams in the region. The company’s recent appointment of Rustom Dastoor to the role of Senior Vice President of Marketing and Communications for Asia Pacific, marks the completion of this organization-wide effort.
In his new role, Rustom will spearhead the functioning of the team as a critical business driver, collaborating closely with stakeholders and leveraging marketing assets and sponsorships to drive differentiation, acquisition, preference and usage campaigns. He will also continue to drive Mastercard’s positioning as an innovative payments technology company through a significantly enhanced and integrated digital and social footprint. Finally, Rustom will also focus on deepening consumer engagement through Priceless – the company’s long-standing marketing platform – which is underpinned by its four pillars of Priceless Cities, Priceless Surprises, Priceless Causes and Priceless Specials.
Hailing from Mumbai, India, Rustom joined Mastercard in 2014 and has held global roles in marketing strategy and operations, issuer and B2B marketing. He was most recently Senior Vice President of Global B2B Marketing, based at Mastercard’s global headquarters in New York.
Prior to joining Mastercard, Rustom worked for Ogilvy & Mather and was engaged in helping BlackRock, the world’s largest asset management company, build a retail brand and strengthen its corporate reputation in North America and Europe.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAP, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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