Skip to main content

Who we serve

SpendingPulse™ for consumer packaged goods

Person's hands inside a shopping cart grabbing packaged vegetables

Fuel data insight-driven decisions across all consumer packaged goods (CPG) initiatives

CPG companies need to understand how the ever-changing economy impacts today’s buyers. CPG companies can make better decisions with market intelligence that measures in-store and online retail sales across all payment forms with SpendingPulse™.

Forecast and Validate

Forecast demand across different sales channels and panel-based insights with consumer spend behavior.

Training icon

Localized breakouts

Understand the counties and regions where your company is underperforming or overperforming the competition.

Network icon

Key sales days

Know important sales days and how to best capitalize on them.

Calendar icon

Market trends

Explore major trends and stories affecting the CPG industry.

Award icon

Channel tracking

Maximize sales based on insights split by channel to understand the lasting impact of the shift to online and business implications.

Global Commerce icon

Executive reporting

Build executive-level reporting to contextualize macroeconomic trends and consumer shifts.

 

Broker icon
Hershey bars

Customer story

Hershey evaluated macroeconomic consumer spending trends by using Mastercard SpendingPulse ™


The Hershey Company wanted to better understand consumer spending patterns across various industries and channels. The company accessed market intelligence based on consumer buying behavior using Mastercard’s SpendingPulse™ platform, which gave the company insights into upcoming market trends and key drivers of consumer spending fluctuations. The company then embedded SpendingPulse™ insights into Mastercard’s Test & Learn® platform to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

Book a demo
Mastercard