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Customer Data Enhancement

Boost customer loyalty and spend

Unlock a clearer picture of spending patterns and headroom through enriched customer files.

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Supercharge your loyalty programs

Mastercard Customer Data Enhancement categorizes high-value, growth, and dormant customers, and recommends how to engage each segment.

Actionability

Get data-backed recommendations for your marketing programs and act fast with targeted initiatives.

Flexibility

Acquire high-value customers, grow their spend, and retain/reactivate them with customizable metrics.

Agility

Receive monthly updates to measure the impact of your initiatives and quickly adapt to changing behavior.

Identify marketing opportunities for more engaged customers

Drive new revenue streams by understanding customer behavior

Understand which segments spend more with your competitors and target them with tailored offers and incentives.

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Increase cross-category spend across departments

Analyze which segments of frequent shoppers spend the most on specific categories and design relevant, targeted cross-sell promotions.

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Acquire new co-brand clients using predictive models and spending behavior

Reach customer segments that are likely to own a co-brand card and understand their preferences to better target campaigns.

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Frequently purchased together

Expand your ability to make data driven decisions and drive revenue with our other products that are frequently purchased with Places.

Test & Learn

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make more decisions with confidence by analyzing in-market business performance.

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Mastercard Intelligence Center

Mastercard Intelligence Center platform provides powerful benchmarking and payments data insights for issuers, acquirers, FinTechs and co-brand cards.

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SpendingPulse™

SpendingPulse™ provides market intelligence based on consumer buying behavior. These insights include analysis of current market trends & forecasts of customer spending patterns.

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Talk to an expert to learn how Mastercard can enhance your business through our products and services.

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