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Strategic business decisions

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Benefits

Determine the best strategies to meet your specific KPIs—revenue growth, profit margin, customer satisfaction and more.

Spend analysis

Understand the impact of pricing decisions by product, category and brand.

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Market factors

Gain insight into how inflation and supply chain pressures impact consumers.

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Retain customers

Evaluate what offers and discounts are most valuable and can incentivize your consumers.

 

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Customer story

A fast casual restaurant avoided adding delivery fees



A leading chain wanted to explore adding delivery fees to orders of $12 or less. Using the Test & Learn® Menu Analyzer, the restaurant learned that carts $12 and under were frequently abandoned once the delivery fee was added, and that daily sales of that basket size declined 22% compared to those without the fee. With those insights, the restaurant decided not to roll out delivery fees, keeping customers across its network.

Product Feature

Menu Analyzer

Looking to dive deeper? Learn how Menu Analyzer can quickly analyze check-level data.

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Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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