Journey Orchestration

Trigger personalized messages upon key events

Automatically trigger personalized emails and push notifications to reach customers at the most critical moments.

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Build rule-based triggers for engagement

Engage with customers when they most expect it through rule-based triggers. Trigger push notifications or email messages based on real-time user behavior, like abandoning a shopping cart, price drop, or lack of activity shown in the past week.

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Trigger behavioral emails

Deliver timely, relevant emails when your customers are most likely to engage. Close the conversion loop by automatically sending emails when visitors have stopped browsing, abandoned their carts, or there has been a product catalog change.

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Schedule personalized push notifications

Send timely, relevant push notifications based on a user’s behavior and activity. Target with reminders, content or product recommendations, tailored offers, and more to drive users back into your mobile app.

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Additional capabilities baked into ExperienceOS

Fully customizable trigger events

Define custom triggers based on any event including those that occur onsite, in a mobile app, and via data integrated from a POS system, loyalty platform, CRM and more.

Open-time recommendations

Content and product recommendations within emails and push notifications are always rendered at the time of open, ensuring maximum relevance.

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Out-of-the-box push notification & email templates

Use a library of pre-built trigger templates, from behavioral email templates to push notification experience designs, so you won’t have to start from an empty slate.

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Powerful personalization APIs

Expand your triggering strategy beyond the web boundaries. Use Dynamic Yield’s powerful APIs to fire custom events based on both offline and online triggering conditions.

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Frequency capping control

Manage the maximum number of messages that a user will receive within a specific time interval. For example, you can decide to send cart abandonment notifications at most once per week.

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Cancellation conditions

Set conditions that occur after the trigger but before the message is sent that will cancel the email or push notification for particular users. For example, use this feature to automatically suspend a cart abandonment message if the user purchased a product.

Previewing & simulating triggered messages

Easily preview push notifications and email messages. Even run a live simulation to test and experience the triggers first-hand and view the full message and workflow.

Built-in ESP integrations

Integrate Dynamic Yield with the email service provider you already use, and enjoy our out-of-the-box integrations with ESPs such as SendGrid, Oracle Bronto, Mailchimp, Listrak, and more.

Continuous testing

Test and optimize any element within your triggered message, from email subject lines, structure and recommendation strategies to the functionality of your push notifications, design, and calls-to-action.