The missed opportunity in email personalization

One of the most effective channels for driving sales and retention, the prevalence of email marketing across multiple sectors has made it difficult to stand out in the inbox, despite increasing demand from consumers. While this has forced companies to reconsider their email marketing strategies to continue generating the most revenue from the channel, the majority of email sends today still rely on basic CRM-based segmentation. As a result, emails are typically not individually tailored to recipients, which leads to less engagement.

In this virtual talk, join industry experts from Mastercard Dynamic Yield and Forrester as they shed light on the massive and largely untapped opportunity which lies in tailoring email campaigns to each recipient according to meaningful interactions that take place on the site or app.

What you'll learn:

• Current challenges with landing and making an impact in the customer’s inbox
• What Forrester’s data insights tell us about the state of email marketing
• How to apply a more holistic approach to email personalization