Mastercard Transforms McLaren F1 Teams’s Historical Wins into a Musical Tribute

Through music, multisensory experiences and cultural activations, Mastercard reimagines how fans across Latin America connect with their passion for racing.

Kicking off the region’s racing season, Mastercard is redefining the fan experience across Latin America with the launch of a new musical album that fuses speed, data and emotion. This initiative embodies the energy of the sport and celebrates McLaren’s most iconic victories—reimagined through sound— as a part of Mastercard’s multisensory brand strategy to connect with fans in a way that’s as vibrant and passionate as the region itself.

Produced in partnership with UnitedMasters and Mexican artists Le Twins, the album titled The Sound of Victory, blends racing telemetry and historical milestones from McLaren Formula 1 Team’s Constructors’ Championship titles into a powerful sonic celebration. Acceleration, speed and lap times shaped the rhythm and structure of each track, while Le Twins infused each song with soul, authenticity and the spirit of celebration that defines how Latin American fans live their passion for racing.

To celebrate, Mastercard will host “The Grand Party”—a multisensory event where technology, music, gastronomy and Latin American culture unite. Guests will explore the Senses Bar with cocktails inspired by racing, discover Mastercard’s signature fragrances, savor exclusive tacos inspired by McLaren Formula 1 Team drivers in collaboration with restaurant Maizajo, and experience dynamic light displays and kinetic installations. Mastercard’s multisensory wristbands will vibrate and light up in rhythm with the music, making every beat feel alive.

Mexico City was chosen as the birthplace of this multisensory experience because of its unmatched energy, creativity and passion for racing. The city’s vibrant culture and its role as the opening round of the Latin American racing season make it the perfect stage for Mastercard, in hand with McLaren Formula 1 Team, to debut this musical collection.

“This album is more than music—it’s a celebration of speed, culture, and passion,” said Carlos Quintero, Executive Vice President, Marketing and Communications, Mastercard Latin America & the Caribbean. “Through sound, we can connect innovation with feeling, transforming data and movement into a story people could dance to. It is the bridge between technology, culture, and emotion; exactly where Mastercard and McLaren Formula 1 Team meet.”

"Telemetry was one of our key creative tools — a bridge between McLaren F1 Team’s engineering legacy and the language of music. Working with UnitedMasters’ creative and data teams, we transformed real telemetry from their championship seasons — including speed, RPM, throttle pressure, and lap timing — into rhythmic and melodic cues that informed both tempo and energy across the album. We didn’t just sample data — we composed with it. Every heartbeat of the car & driver transformed into the songs.", said UnitedMasters.

“Collaborating on Mastercard’s first-ever album with McLaren F1 Team has been an incredible honor. As racing fans, being able to translate each championship’s story into music was a truly unique experience for us. Being able to present these songs in México our home, where it all began, is truly special. We feel honored to be part of something never done before — you can really hear every story, every drama, every victory in the music. We were fortunate to work with an amazing Mastercard talented team who helped us bring McLaren’s history to life through lyrics, melodies, and beats.”, shared Le Twins.

As the season continues in Latin America, with the next race in São Paulo, Brazil, Mastercard reaffirms its commitment to innovation and to celebrating the richness and diversity of the region.

Pre-save the album now and be the first to experience “The Sound of Victory” when it drops on October 28th: https://unitedmasters.com/m/the-sound-of-victory-a-priceless-celebration-of-mclaren-racing-history