Bringing agentic payments to life in the UAE

AI is rapidly reshaping product discovery and purchases, and payments must evolve in parallel. As AI-powered agents become more embedded in everyday life, shoppers are looking for digital experiences that are intuitive, secure and built on trust. At Mastercard, we are committed to ensuring that agent-led commerce is grounded in responsible innovation.

Our recent launch of Mastercard Agent Pay in the UAE in collaboration with Majid Al Futtaim marks an important milestone in bringing agentic payments into the mainstream. The pilot demonstrates how AI assistants can help users find the right products and complete purchases seamlessly, beginning with movie tickets at VOX Cinemas. It reflects our vision for a future where intelligent agents can transact on behalf of consumers with the same integrity and transparency that underpin every Mastercard payment today.

This initiative builds on the UAE’s strong foundation in digital advancement. The country has established itself as a global hub for AI adoption, guided by a forward-thinking national agenda. Introducing Agent Pay in the UAE highlights how progressive regulation, consumer readiness and productive partnerships can come together to drive meaningful innovation.

For Majid Al Futtaim, a company known for reimagining retail and entertainment experiences across the region, this collaboration represents a natural step in its journey toward more intelligent and connected customer engagement. By integrating agent-led payments, the company is helping set a new benchmark for convenience and personalization.

Agent Pay forms part of our efforts to prepare the payments ecosystem for the next wave of digital intelligence. We continue to invest in AI capabilities and secure infrastructure to support the responsible scaling of agentic commerce. These investments ensure that as AI becomes more capable, it also becomes more transparent and predictable, with clear safeguards to protect consumers and businesses.

As the pilot progresses, cardholders will enjoy an easier way to interact with their digital agents, while merchants will benefit from more efficient, friction-free transactions. The collaboration with Majid Al Futtaim showcases how agentic commerce can move from concept to reality, creating a pathway for broader adoption across the region.

With the introduction of Agent Pay, we are helping shape the next chapter of digital commerce, where AI works for people, payments adapt to intelligent systems, and trust remains the foundation of every experience. We look forward to expanding the possibilities of secure, agent-driven payments across the UAE and beyond.