Empowering SMEs to fuel the UAE's economic progress

February 16, 2023 | By Gina Petersen
E-commerce in the UAE is projected to reach $27 billion this year, partially fueled by the exponential growth of Small and Medium Enterprises (SMEs). SMEs have a significant impact on economies, providing a livelihood for many while advancing financial inclusion, reducing poverty, and boosting prosperity.

At Mastercard, we continue to leverage our technology, insights, global expertise and partnership approach to empower every business everywhere to grow digitally, become stronger than before, and prosper in a more connected, equal, and inclusive world.

Together with Tradeling, the Middle East and North Africa’s dominant e-marketplace that focuses on business-to-business transactions, we will offer several benefits to SMEs in the UAE and deepen access to the digital economy to empowers SMEs to further fuel the market’s economic progress and ambitions. 

Customers will be able to buy on Tradeling’s platform and receive a 5% discount on all products. This offer can be availed via payment with eligible Mastercard SME or Business debit, credit, or prepaid cards in the UAE for the first time. Additionally, SMEs will be able to access trade finance by leveraging both companies’ advanced platform designs to overcome hurdles that are commonly faced by B2B buyers and sellers.

Our newly formed partnership with Tradeling ensures that the trajectory of e-commerce in the region continues. The more digital doors we can open for small businesses, the more we can future-proof the growth of the industry.

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Gina Petersen, Vice President and Country Business Development Lead for the UAE & Oman, Mastercard