Mastercard and Warply collaborate to fuel digital transformation across MENANovember 28, 2023 | Dubai, UAE
Areas of collaboration include coalition schemes, personalized card offers, cross-country reward programs, and marketplaces.
Dubai, UAE; 28 November 2023: Warply, a leading fintech innovator, growing fast in the Middle East and North Africa (MENA) region, has announced the signing of a memorandum of understanding (MOU) with Mastercard, a global technology company in the payments industry. This strategic alliance builds on their existing relationship in various parts of the world via Start Path, Mastercard's award-winning global fintech enablement program.
The collaboration is set to fuel digital transformation across diverse sectors and key markets in the MENA region, including Kuwait, Qatar, Oman, the UAE, and Pakistan. Under the terms of the MOU, the industry leaders will co-create innovative solutions tailored for government entities, large merchants, and banks.
In line with the ambitions of the two parties to meet the wide-ranging needs of merchants, the collaboration will introduce attractive card-linked offers and provide seamless redemption experiences over point-of-sale (POS) and ePOS systems.
J.K. Khalil, Cluster General Manager, MENA East, Mastercard, said, "We are delighted to join forces with Warply, a company that shares our vision for a connected, inclusive future and understands the unique demands and opportunities of the MENA market. Warply’s success speaks to the power of Mastercard’s award-winning Start Path program, and we look forward to deepening our relationship as we further fuel digital transformation across the markets we serve.”
Speaking on the occasion, John Doxaras, Warply CEO, said, "This collaboration with Mastercard isn't just another partnership; it's a testament to our vision of a more integrated and digitally inclusive MENA region. Together, we can accelerate the delivery of unmatched value to consumers, merchants, and issuers."
Marking a new chapter in the realm of fintech innovation, this collaboration between Warply and Mastercard underscores the commitment of the two organizations to building a robust digital ecosystem in the MENA region.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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