Mastercard partners with Bankiom to issue virtual prepaid cards across GCC region

June 15, 2023 | Dubai, United Arab Emirates

Dubai, UAE; 15 June 2023: Mastercard is partnering with Bankiom, a UAE-based lifestyle banking app, to introduce digital payment cards across the UAE, Saudi Arabia, Bahrain, Kuwait, and Oman. This partnership marks a significant stride in Mastercard's ongoing commitment to advancing digitalization in the payments landscape throughout the region.

“As we move into a more digital world, building productive synergies with multi-market, agile fintech partners such as Bankiom is crucial. The GCC alone has one of the world’s highest rates of internet penetration at 98% of the region’s population. Our partnership will help us leverage our innovative payment solutions to drive digital and financial inclusion across the region,” said Amnah Ajmal, Executive Vice President Market Development, EEMEA, Mastercard.

“Bankiom is building a digital bank for that moment in your life where you want to live life to the max, and we’re calling it PuraVida. Think of it as a subscription to the ‘good life’. Our mission is to spread happiness through financial services; so partnering with Mastercard, especially with their Priceless brand, was a no brainer for us. We both share the same mission and we both share the same passion to deliver amazing, memorable life experiences for our customers,” said Danny Abla, Founder of Bankiom.

Launched in March 2022, Bankiom has more than 30,000 verified users and is growing at 20% per week, with a target to hit 1 million within three years. Bankiom, through PuraVida and in collaboration with Mastercard, is tapping into the evolving needs of a vibrant, tech-savvy generation and empowering them to live life to the fullest.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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