J. Cole Announces South African concert brought to you by Big Concerts, featuring special access for Mastercard cardholders
February 18, 2026 | Johannesburg, South Africa
- All Mastercard cardholders will receive 48-hour pre-sale access beginning 18 February via Priceless.com
- Mastercard World and World elite customers will enjoy preferred seating allocation.
- Collaboration reinforces Mastercard’s commitment to delivering Priceless experiences for South African music lovers.
Johannesburg, South Africa; 18 February 2026: Mastercard today announced an exciting collaboration with Live Nation’s, Big Concerts to grant early access to global hip-hop icon, J. Cole’s Stadium stop in South Africa for his upcoming world tour. The landmark show will take place at FNB Stadium on Saturday, 12 December 2026.
Through this joint effort, Mastercard cardholders unlock special access to tickets when sales open this week. From 18 February at 09:00 AM SAST, all Mastercard cardholders will enjoy a 48-hour pre-sale window via Priceless.com, giving fans the first opportunity to secure their seats ahead of the general public on Friday, 20 February at 9 am SAST.
World and World Elite Mastercard customers receive additional preferred-seat allocations, ensuring prime views for this once-in-a-lifetime stadium experience.
For more than two decades, Big Concerts has brought world-class entertainment to South Africa. The J. Cole stadium date promises to be a milestone moment for local music lovers, with the acclaimed artist set to deliver a major performance in Johannesburg, South Africa - his first return to the region in nearly a decade.
Ahmed Abdel-Karim Hussein, executive vice president, Integrated Marketing and Communications, EEMEA, Mastercard, said: “Music is a powerful passion point, and we are committed to creating priceless experiences that bring consumers closer to what they love. Securing special Access for Mastercard cardholders to J. Cole’s only confirmed stadium performance in the region for 2026 underscores the exceptional benefits that come with being a Mastercard cardholder.”
Tickets will be available to Mastercard cardholders at www.priceless.com/music. The presale opens on 18 February 2026 at 9:00 AM (SA time), followed by general ticket sales on 20 February 2026 at 9:00 AM (SA time) via official Big Concerts channels.
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