Mastercard and Starbucks Introduce Exclusive Digital Loyalty Pass in Azerbaijan

• Mastercard users can now earn and redeem digital rewards with every eligible purchase at Starbucks.
  
• The fully digital pass works seamlessly without requiring physical cards or additional apps.
  
• This is the first co-branded digital wallet initiative of its kind in the Azerbaijani market.
  
  

Baku, Azerbaijan – September 2025 – As a first for the local market, Starbucks and Mastercard have partnered to launch a co-branded Starbucks® x Mastercard Digital Pass, delivering a seamless and rewarding new experience for coffee lovers across Azerbaijan. Developed in collaboration with Alshaya Group, this fully digital solution transforms how customers engage with their favorite coffee brand — right from their smartphones.

Digital Loyalty, Exclusively for Mastercard Cardholders

The Starbucks® x Mastercard Digital Pass allows customers to collect and redeem stamps seamlessly with every eligible purchase made using Mastercard payment system. The program is designed to bring added value to Mastercard cardholders by integrating rewards directly into the digital payment experience — making everyday coffee moments more rewarding and convenient.

Customers can now access their rewards through a single platform, without the need for physical loyalty cards or additional apps — simplifying the experience and encouraging repeat visits.

A Smarter, Greener Way to Engage Customers

The initiative not only enhances convenience but also supports Starbucks’ transition away from physical loyalty cards in Azerbaijan. By focusing on Apple Pay/Google Pay -enabled digital payments, the partnership introduces a smoother, more sustainable way to build customer loyalty.

“This collaboration reflects our vision to create more intuitive, digital-first experiences for everyday purchases,” said Emil Zeylanov, Mastercard Country Manager for Azerbaijan. “Together with Starbucks, we’re delivering smarter value to Azerbaijani consumers — one coffee at a time.”

“At Starbucks, we’re constantly exploring new ways to elevate the customer experience through innovation and connection. This partnership with Mastercard marks an exciting step forward in our digital journey and offering our guests in Azerbaijan a more seamless, personalized, and rewarding way to enjoy their coffee moments.” said Figen Ilgaz, Vice President at Starbucks Eurasia.

Enriching Everyday Routines with Seamless Digital Experiences

Today’s consumers increasingly seek convenience, speed, and personalization in their daily routines. With the Starbucks® x Mastercard Digital Pass, the simple act of purchasing a coffee transform into a smoother and more rewarding experience — fully aligned with the needs of a digitally connected lifestyle.

The solution removes the friction of traditional loyalty programs by integrating rewards directly into the payment experience. No additional cards, no separate apps — just a fast, secure, and intuitive way to access benefits from the same device used to pay.

By embedding loyalty into everyday moments, Mastercard and Starbucks are delivering greater value to customers while supporting smarter, more connected choices in how they live, pay, and engage.

About Alshaya Group

Kuwait-based Alshaya Group, one of the world’s leading franchise operators, began operating in the Turkish market in 2003 to run retail operations for leading international brands. Today, the group represents a portfolio of globally recognized brands in Türkiye, managing franchise operations in segments such as Fashion, Food, Health, and Beauty. The franchise portfolio of Alshaya Group in Türkiye includes brands like Bath and Body Works, Pinkberry, Shake Shack, Starbucks, The Body Shop, and Victoria's Secret.