Omantel and Mastercard collaborate to transform Makasib Loyalty Program into a strategic growth platform

The revamp will expand Makasib's reach and introduce AI-powered experiences

Muscat, Oman - 4 December 2025 - Omantel, Oman’s leading telecommunications provider, in collaboration with Mastercard, has announced the strategic revamp of its Makasib Loyalty Program. The move will expand its reach in the country, introduce new AI-powered experiences and position Makasib as a catalyst for business growth across sectors. The revamped loyalty program will offer Omantel customers a unified rewards mechanism across multiple brands, making earning and redeeming points more convenient and rewarding.

This marks a pivotal milestone for both organizations, combining Omantel’s market leadership with Mastercard’s global expertise in loyalty management. With over 1.6 million active accounts and a redemption rate of 70%, Makasib is already Oman’s most successful rewards program. This transformative initiative aims to redefine customer loyalty in Oman through advanced technology and innovation.

Aladdin Abdullah Baitfadhil, CCO of Omantel, said, “This collaboration is more than a revamp. It’s a reinvention. We are building a loyalty ecosystem that empowers Omani consumers and businesses alike. By integrating advanced technologies and expanding into B2B verticals, Makasib will become a platform for national economic impact.”

Leveraging Mastercard’s technology and global infrastructure, the collaboration draws on the company’s extensive operational experience across more than 800 loyalty programs and stewardship of over 1.3 trillion reward points. This expertise provides the scale and reliability to drive Makasib’s transformation forward. 

Gina Petersen-Skyrme, SVP and Country Manager for the UAE and Oman at Mastercard, said, “Our collaboration with Omantel represents a shared vision to elevate loyalty in Oman through smarter, more personalized experiences. By pairing our global expertise with their market leadership, Makasib connects customers and businesses in more meaningful ways and supports the country’s digital growth ambitions.”

The newly improved Makasib Loyalty Program is set to become a cornerstone of Oman’s digital economy, driving innovation, enhancing customer engagement and supporting the growth of local enterprises.

Through the integration of its operations, processes, and extensive expertise in the field of communications and digital technology, Omantel has succeeded in establishing its position as a leading telecommunications company within the Sultanate of Oman and beyond. Its innovative approaches have contributed to providing state-of-the-art solutions to different consumer and business sectors. Omantel aims to deliver an unparalleled experience to its customers and strives to always exceed their expectations. To achieve the objectives of Oman Vision 2040, the company invests in emerging technologies and provides cutting-edge ICT solutions, such as cloud solutions, AI, smart solutions and cybersecurity. In addition, it harnesses its innovation capabilities to enhance leadership in new and advanced technologies.