An interactive exhibition about feelings and emotions opens in Kyiv: Third Wind, by Mastercard
Jump in puddles and relive childhood joy, relieve stress and feel hope, learn to recognize and embrace your emotions — all of this will be possible for a month at an immersive space in the heart of Ukraine’s capital.
KYIV, Ukraine, April 11th – On April 25, Kyiv will welcome Third Wind — a large-scale interactive exhibition, created by Mastercard in collaboration with world-renowned psychologists, artists, and experts. This family-friendly project features over 50 installations and interactive experiences designed to help visitors better understand and interact with their emotions, transform them, find support, and unlock their ‘third wind’. The exhibition also carries a charitable mission: 50% of the proceeds from each ticket will go towards psychological rehabilitation for Superhumans patients and their families. After the exhibition closes, its installations will be donated to rehabilitation and psychological centers.
According to studies, Ukraine ranked first globally in depression levels in 2024[1]; almost half of Ukrainians (44%) rate their mental health as unsatisfactory[2]. “Studies show, that today, in a time of unprecedented challenges, what supports Ukrainians most are priceless moments — above all, spending time with friends and loved ones, going for walks, and being with their children[3]. We believe that Third Wind will become a place of connection, a space where you can better understand yourself, explore your emotions, discover your inner strength, and unlock your third wind — especially when it feels like the second one is no longer enough. This is another step in supporting the country and Ukrainians in their incredible resilience and fortitude,” comments Inga Andreieva, General Manager of Mastercard Ukraine and Moldova.
The exhibition is curated by renowned psychologist Svitlana Roiz. Third Wind also features contributions from world-class researchers: psychiatrist Bessel van der Kolk (author of The Body Keeps the Score), neuroscientist Joseph LeDoux, and writer and sociologist Eve Ekman.
The 4,000 m² exhibition is divided into 7 themed zones. In the Meet Your Emotions zone, visitors will learn about emotion research — from Charles Darwin to Paul Ekman, author of the famous Atlas of Emotions, which will be presented in Ukrainian for the first time. They will also try to recognize the seven basic emotions, portrayed for the exhibition by Ukrainian actor and BAFTA winner Oleksandr Rudynskyi.
In the Listen to Your Heart zone, guests will discover how the heart became the symbolic center of emotion, hearing dozens of stories from people who followed their hearts — from Ukrainian veterans to internationally recognized artists. Then, in the Childhood Joy block, visitors can build a fort, draw on walls, and jump rope with world-renowned Ukrainian high jumper Yaroslava Mahuchikh.
In the Give Yourself a Break zone, visitors can fish in virtual reality with blogger Mykhailo Lebiga. In Let Off Steam, they can explore the richness of Ukrainian swear words with actress Mariia Rudynska, and roar like a lion with YouTuber Valentyn Mikhienko from "Lions on a Jeep”. The There Is Hope zone offers visitors the chance to see 3 sunrises over Ukraine simultaneously, and experience immersive VR journeys — into space, to the summit of Everest, and to Hoverla. And at the end — find new strength by singing with Jerry Heil in the Third Wind zone.
"According to research, people with developed emotional intelligence who can identify and regulate their emotions are more resilient and better adapted to stress," says Svitlana Roiz. "Recovery is easier when we have a safe space and safe guides. At the Third Wind exhibition, you can allow yourself to laugh, cry, feel sadness, and release anger. You may also find like-minded people and perhaps even a moment when, after exhaustion, new strengths and hopes emerge."
Partners of the exhibition include ROZETKA, which will open a charity shop with anti-stress goods and themed books (also available online), and Ukrainian ride-hailing service Uklon, which will offer ‘ride therapy’ with stand-up comedian Vasyl Baidak.
The architectural concept was developed by FORMA bureau, with exhibition zone art direction by Oleksii Sai and Ivan Mykhailov. Texts were written by writer and podcaster Mark Livin, Platfor.ma editor-in-chief Yurii Marchenko, and journalist Daria Yakunina. The exhibition concept and execution were led by the Gres Todorchuk agency. Soniya Brem acted as the project’s accessibility consultant.
Visitor Information:
Where: M82 space, 82 Mezhyhirska St., Kyiv
When: April 25 (starting form 17:00) – June 1, 2025
Opening hours: Tue–Thu, Sun: 11:00–20:00; Fri–Sat: 10:00–21:00; Monday — closed.
Tickets: Full ticket — 150 UAH; Discounted ticket — 75 UAH (for schoolchildren, students, pensioners — with valid ID); Family ticket — 300 UAH (for 2 adults and up to 3 children aged 7–16); Free admission for children under 7 and for eligible categories: people with disabilities (Groups I–II), military personnel with combatant IDs, conscripted and mobilized soldiers, war veterans, family members of the fallen, missing or captured, and orphaned children.
Tickets will be available at the venue and online at Concert.ua.
Follow updates via the hashtag #ThirdWind on social media.
