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Centered around the theme 'Reimagining Tomorrow's Transactions,' the event brought together industry experts to explore emerging trends that will reshape the approach to digital commerce.

The event explored diverse topics, from inclusive workplaces and leadership to the impact of AI, the metaverse and disruptive innovations, sparking transformative ideas in every session.

At the 43rd edition of GITEX GLOBAL, Mastercard EEMEA explored opportunities to harness partnerships and innovation for transformative impact.

The second edition of the Mastercard EEMEA SME Confidence Index reveals that 75% of SMEs in EEMEA project similar or increased revenue in the next 12 months. Top three areas for support required by SMEs are training and upskilling staff, access to a wider range of financial services and better telco infrastructure.

The first central bank digital currency card issued by Eurasian Bank and powered Mastercard was presented on the 30th anniversary of the Tenge, Kazakhstan’s national currency. The Digital Tenge Card instantly converts funds to traditional Tenge currency and is available to make purchases anywhere Mastercard is accepted.

Mastercard’s contactless technology revolutionized the country’s payment landscape, while further introduction of mobile contactless payments enhanced the client experience, offering Ukrainians even more seamless digital payment options.