America’s Best Loyalty Programmes

As consumers expect better experiences from the brands they frequent, loyalty programmes have become crucial to building long lasting, rewarding relationships.

Newsweek and Statista surveyed 4,000 members of U.S. loyalty programmes to find America’s Best Loyalty Programmes across 11 sectors and some of the best programmes share one thing in common: Mastercard. More than 20 of the recognised brands leverage Mastercard’s suite of services to build better, more engaging relationships. These include Belk Rewards+ as the #4 department store loyalty programme as well as Urban Outfitters’ award-winning programme, UO Rewards, ranking among the best apparel loyalty programmes.

Today, loyalty isn’t just about the number of points you rack up - it’s about sticky connections. With the right blend of technology (from rewards to measurement to personalisation and more) and a commitment to delivering better experiences, Mastercard’s full suite of consumer engagement services, including SessionM loyalty, helps brands connect and cultivate loyal relationships with their consumers.