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Urban Mobility Innovation Hub

Reimagining the future of urban mobility

Together with the public and private sector, we are creating cost-effective, seamless and sustainable ways to navigate cities.

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Public Sector - UMIH

Spotlight

Accelerating urban mobility through innovation

Watch how we are empowering communities to move better, together.

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A place to be inspired

The Urban Mobility Innovation Hub provides a place for the private and public sector to collaborate, learn and ideate.

Workshops

Join an innovation session to co-create viable and proven solutions for the challenges you face in your city.

Demos

Experience our best-in-class technologies and innovations firsthand with transformational demos and displays.

Insights

Learn more about best practices for increasing ridership and reducing operational complexity.

Convenings

Leaders from the public and private sectors gather to debate, iterate and evolve the future of mobility while addressing challenges.

Empowering communities to move seamlessly, sustainably

Located in the heart of Amsterdam, our Urban Mobility Innovation Hub is designing frictionless rider journeys, reducing costs and optimizing payments across the urban mobility ecosystem.

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Reimagining the future of urban mobility

Mastercard leverages over a decade of experience, deep subject matter expertise and best-practice sharing to foster structured innovation.

Urban mobility innovation hub.

Key features

The future of frictionless rider journeys

Our multi-faceted approach aims to move the urban mobility ecosystem forward.

Increase ridership

Learn how removing friction for riders navigating the urban environment drives increased satisfaction and uptake.

Drive efficiencies

Enable digital payment ecosystems to reduce costs and simplify operations.

Promote sustainability

Enable and encourage riders to choose no- and low-emission forms of transportation.

Redefine inclusion

Learn how evolving technologies can serve every rider’s needs.

Building for the future

Access new avenues — from in-vehicle payments to simplifying EV charging — that pave the way for a seamless and innovative tomorrow.

What to expect from your visit

Interact firsthand with Mastercard experts and our partners to learn about the latest urban mobility innovations to spark new ideas.

Pre-visit

Work with our team to define problem statements and objectives to optimize your time in Amsterdam.

Field trip

Take a multi-modal journey around Amsterdam to experience frictionless urban mobility firsthand.

At the Hub

Interact with and join innovation sessions to workshop and prototype.

Post-visit

Work with us on next steps to make your vision a reality.

Helping the public sector digitize vital services

We act as a partner and problem solver for governments across the globe.

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Government revenue collections

We help governments transform the way they collect public revenues to create streamlined, intuitive and citizen-centric 
e-government services.

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Disbursements

We digitalize government-to-consumer disbursements to efficiently deliver payments and ensure a basic level of welfare for citizens in need.

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Procurement

We use payment technologies and data insights to help governments streamline their procurement process and deliver greater transparency to taxpayers.

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Urban Mobility

Mastercard solutions enable urban residents to move through cities efficiently, seamlessly and sustainably.

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Tourism

Mastercard’s solutions help tourism stakeholders understand, attract, enhance and measure the traveler experience in their destinations.

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Small and medium enterprises

We enable the public sector to help SMEs digitalize operations, manage payments and access capital, building secure, inclusive and sustainable economies.

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Cybersecurity

Mastercard cybersecurity solutions help governments safeguard their platforms, digital transactions and ecosystem, providing protection against fraud and cyber crime.

Featured resources

Frequently asked questions

What is the Mastercard Urban Mobility Innovation Hub?

The Mastercard Urban Mobility Innovation Hub is Mastercard’s global center of excellence for urban mobility innovation. Located within Mastercard’s Amsterdam office, the hub fosters collaboration between the public and private sector to help shape the future of mobility through curated workshops, and best practice sharing.

What activities take place within the Mastercard Urban Mobility Innovation Hub?

The Mastercard Urban Mobility Innovation Hub provides a space for the private and public sector to collaborate, learn and ideate through:

  • Workshops: Innovation sessions where participants can ideate on the creation of viable and proven solutions to address the transit challenges that cities are facing. 
  • Demos: Experience and interact with best-in-class technologies and innovations firsthand through transformational demos and displays.
  • Insights: Learn how cities and countries around the globe who have transformed their urban mobility capabilities have maximized ridership and reduced operational complexity.
  • Convenings: Leaders from the public and private sectors gather to debate, iterate and evolve the future of mobility.

How does Mastercard support mobility operators through the Mastercard Urban Mobility Innovation Hub?

Mastercard has a proven track record of working with transit operators to modernize systems, reduce costs, and improve operational efficiency. We encourage transit agencies to schedule a visit to participate in an innovation workshop, where Mastercard’s experts and mobility partners can collaborate together to solve key challenges and discuss existing or new solutions tailored to their specific needs.

What can I expect when visiting the Mastercard Urban Mobility Innovation Hub?

Interact firsthand with Mastercard experts and our mobility partners* to learn about the latest urban mobility innovations. Here’s what you can expect during your visit:

  • Pre-visit: Work with Mastercard’s Global Urban Mobility team to define problem statements and objectives to optimize and pre-plan for your time at the hub.
  • Field trip: Take a multi-modal (trains, trams, bikes) journey around Amsterdam to experience seamless urban mobility firsthand.
  • At the hub: Interact with new technologies and join innovation sessions to workshop and ideate on prototypes.
  • Post visit: Work with us to turn your vision into reality.

How can I schedule a visit to the Mastercard Urban Mobility Innovation Hub?

Complete the dedicated Contact Us form and we will be sure to follow up in a timely manner. We look forward to welcoming your team to Amsterdam!

*as available