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Tourism

Transforming the destinations of tomorrow

Supporting destinations in their end-to-end journey towards a more sustainable, resilient and digital tourism ecosystem.

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Supercharge your destination strategy

Connect, protect and inspire travelers with best-in-class technologies, experiences, and insights

Putting every destination on the map

Mastercard collaborates with tourism authorities around the world to create a more inclusive and sustainable tourism sector to meet the needs of all stakeholders.

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Tourism Innovation Hub

With our partners, we are fostering innovation and co-creating solutions to transform the future of the tourism sector.

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Tourism

Innovation is key to realising tourism’s enormous potential as a driver of sustainable development and opportunity for all... With the Mastercard Tourism Innovation Hub, the UNWTO will reach and support even more tourism innovators so together we can build a more efficient, sustainable, and resilient sector that works for everyone.

Zurab Pololikashvili Former Secretary General UN Tourism

Boosting tourism and local economies

Mastercard helps destinations gain a deeper understanding of their tourism sector, target and attract tourists, elevate visitors’ experiences and measure the impact of tourism initiatives.

Tourism Insights

Enhance strategy, planning and marketing by understanding inbound markets, tourism flows and trends.

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SpendingPulseᵀᴹ Destinations

Answer key strategic questions with macro-travel indicators of tourism spend across all payment types.

Data research and analysis

Analyze your destination's specific needs leveraging our unique data and insights.

Priceless

Curate and distribute unique experiences to help attract targeted travelers.

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Marketing Managed Services

Boost marketing ROI by tailoring strategies and campaigns to your target travelers' needs.

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Loyalty Consulting

Enhance the visitor experience with comprehensive loyalty marketing and personalized travel across channels.

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Digitalization solutions

Transform tourism with our solutions, including SME digitalization, cybersecurity or card programs for tourists.

Urban Mobility

Enhance the traveler's journey through a seamless transit ecosystem.

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Dynamic Yield

Transform simple visitor interactions into long-lasting, hyper-personalized relationships.

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Test & Learn®

Optimize initiatives by analyzing the impact and effectiveness of campaigns, events, promotions, experiences and more.

Tourism Insights

Enhance strategy, planning and marketing by understanding inbound markets, tourism flows and trends, competitors’ offering and travelers’ behavior and preferences.

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Helping the public sector digitalize vital services

We act as a partner and problem solver for governments across the globe.

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Government Revenue Collections

We help governments transform the way they collect public revenues to create streamlined, intuitive and citizen-centric 
e-government services.

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Disbursements

We digitalize government-to-consumer disbursements to efficiently deliver payments and ensure a basic level of welfare for citizens in need.

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Procurement

We use payment technologies and data insights to help governments streamline their procurement process and deliver greater transparency to taxpayers.

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Urban Mobility

Mastercard solutions enable urban residents to move through cities efficiently, seamlessly and sustainably.

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Small and medium enterprises

We enable the public sector to help SMEs digitalize operations, manage payments and access capital, building secure, inclusive and sustainable economies.

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Cybersecurity

Mastercard cybersecurity solutions help governments safeguard their platforms, digital transactions and ecosystem, providing protection against fraud and cybercrime.

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Frequently asked questions

How does Mastercard partner with the tourism industry?

Mastercard has a longstanding commitment to the travel and tourism industry. We facilitate a safe, secure and simple payment infrastructure for travelers and small businesses, while supporting destinations in their end-to-end journey towards a more sustainable, resilient and digital tourism ecosystems. We provide data-driven insights, Priceless™ experiences, marketing capabilities and innovative card programs to help destinations attract visitors, enhance experiences, and measure program impact.

How does Mastercard help Destinations drive economic growth?

Mastercard can help tourism authorities, ministries, and destination management organizations identify new travel corridors, target high-value travelers and optimize marketing strategies to help boost local economic activity. We also leverage our extensive partnership network to connect destinations to global and local partners across industries to help reach and engage high-value travelers internationally.

How does Mastercard support sustainable tourism strategies?

Mastercard promotes sustainable tourism by helping destinations balance environmental, social, and economic impacts. We enable digital-first ecosystems, can help optimize visitor distribution, and co-create campaigns that highlight authentic, responsible travel experiences.

How does Mastercard leverage data to inform tourism strategies?

We analyze aggregated and anonymized data to identify key inbound markets, changes in traveler behavior, and high-value traveler segments. These insights inform strategic corridor development, marketing campaigns, and can help future-proof destination strategies for maximum impact.