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For marketing leaders

Smarter marketing. Stronger growth.

Connect insights, technology and marketing expertise to deliver more relevant experiences and measurable growth.

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Built for marketing at scale

See how data, technology and marketing expertise come together to help brands reach customers more effectively and turn engagement into measurable growth.

560m

offers redeemed annually1

8-time

leader in the Gartner Magic Quadrant for Personalization Engines2

6,000+

engagements are executed every year by world-class marketers1

The edge you need to grow — across every moment that matters

Reach new audiences with precision and purpose

Sustainable growth starts with reaching the right audiences. Use data-driven strategies and relevant experiences to attract high-value customers and improve acquisition efficiency.

How we help:

  • Identify high-value audiences using proprietary data-driven insights and predictive modeling
  • Optimize media spend and prove impact with transparent attribution
  • Personalize post-click journeys with real-time optimization

Solutions in action:

Boosting SME card adoption

A European bank partnered with Mastercard to launch a B2C and B2B campaign for a new SME card, resulting in a 70% lift in acquisition and doubling card spend in six months.

Driving fuel card applications

RBL Bank partnered with Mastercard Marketing Services and IndianOil to launch a road-trip-inspired campaign that connected fuel savings to the emotion of driving, generating 200,000+ applications and achieving 240% of its month-one acquisition target.

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Attracting customers with compelling offers

A major online pet supplier ran a campaign with a cashback offer online and in-store, resulting in 28K new customers and an 18% lift in spend at the merchant compared to the control group.

Create meaningful connections through relevant, rewarding experiences

Keep customers engaged with timely interactions, personalized offers and loyalty moments that inspire action across the journey.

How we help:

  • Personalize products, content and offers via various placements and formats to inspire action
  • Maximize lifecycle engagement through data-driven campaigns that unlock incremental value
  • Deliver seamless experiences that drive engagement at every stage of the customer journey

Solutions in action:

Personalized features that boost revenue

SKIMS launch a full-scale personalization program in under six months with Mastercard Dynamic Yield, attributing 10-12% of monthly direct revenue to personalized experiences.

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Increasing spend with smart incentives

To retain premium cardholders and boost engagement, a UK issuer launched cross-border offers that drove 3x more spending than competitors and delivered a +40% halo effect on domestic spend.

Lifecycle marketing in financial services

A leading bank partnered with Mastercard Marketing Services on a data-driven, lifecycle marketing strategy, leading to an increase in monthly spend (247%), transactions (143%) and overall spend (23% over four years).

Make every interaction a reason to return

Retention depends on remaining relevant to your most valuable customers. Deliver personalized experiences and ongoing value that strengthen relationships, encourage repeat engagement and support long-term growth.  

How we help:

  • Re-engage high-value customers with tailored, timely and exclusive products, content and offers
  • Maximize campaign performance by aligning marketing with customer motivations
  • Activate retention-specific campaigns using data-driven insights and machine learning

Solutions in action:

Loyalty that lifts subscription rates

Using Mastercard Dynamic Yield, Ocado achieved a 13.5% lift in Smart Pass subscription rates by deploying strategic overlays that educated loyal shoppers on the value of its subscription services.

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Sweepstakes spark growth

An issuer achieved a 31% lift in recurring payment sales penetration by partnering with Mastercard’s Marketing Services to launch a sweepstakes campaign that incentivized cardholders to add new recurring payments to their cards.

Measure, learn and improve continually

Marketing success doesn’t stop at campaign launch. Measure what works, uncover actionable insights and optimize experiences to drive stronger business results over time.

How we help:

  • Reveal what drives performance through always-on campaign, experience and portfolio measurement
  • Test new approaches using experimentation and A/B testing
  • Make more informed marketing decisions by applying insights across audiences, creative, offers and customer experiences

Solutions in action:

Reactivating customers through continuous optimization

Banco de Bogotá worked with Mastercard Marketing Services to test and refine a personalized rewards campaign, driving a 6.4% lift in spend and four times greater lift among customers who selected a goal.

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Featured resources

Blog

When longer campaigns win

What drives long-term marketing performance? Learn what Mastercard campaign data reveals the impact of campaign duration.

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Frequently asked questions

Mastercard helps organizations acquire high-value customers, deepen engagement, improve retention and optimize performance through insights, technology and marketing expertise.

Organizations can use data-driven insights, predictive modeling and targeted marketing strategies to identify customers with strong growth potential and create more relevant experiences.

Marketers can anticipate intent and tailor content, products and offers in real time, while coordinating decisions across web, app, email, SMS and other customer touchpoints.

Companies can use behavioral insights, dynamic audiences and timely triggers to deliver relevant interactions during onboarding, activation, growth, retention and re-engagement.

Relevant offers, rewards and messages can help customers recognize ongoing value, encourage repeat engagement and strengthen relationships throughout the customer lifecycle.

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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1. Mastercard, 2024​

2. Gartner, Magic Quadrant for Personalization Engines, 2025.