Adopt with intent

AI agents are reshaping how customers discover, compare and buy. While adoption is still emerging, the shift from human-led to agent-mediated commerce is already underway. 

This report explores what agentic commerce means for retailers, where value is being created today, and how businesses can prepare for a future where AI increasingly acts on behalf of consumers.

Developed from Mastercard Advisors research, retailer interviews and industry analysis, this report provides a practical view of the opportunities, risks and actions retailers should consider as agentic commerce evolves.

Key report findings

• 44% of Australian retailers are advocates for agentic commerce
• 78% of Australian retailers believe their customers are comfortable delegating recommendations to AI
• 73% believe customers are comfortable delegating cart curation and checkout initiation
• 42% believe customers are comfortable with autonomous payments
• Nearly $1.5 trillion of Australian household spend could be AI-influenced by 2030
• …Yet 40% of retailers do not have a clear or defined strategy for agentic commerce

Download this full white paper for a deep dive on:

• How agentic commerce is reshaping discovery, consideration and purchasing decisions
• The opportunities and risks retailers face as AI agents influence customer journeys
• The trust, payments and governance foundations required for agent-mediated transactions
• The practical actions retailers can take today to participate, optimise and differentiate
• The emerging models of agent-to-business and agent-to-agent commerce
• What Australia's agentic commerce future could look like and how to prepare for it

Unlock practical insights to help your business navigate and capitalise on the rise of agentic commerce