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Why trees

Restoring Earth's vital forests

Our mission is to help restore 100 million trees in areas that have significant potential for affect on climate, community and biodiversity.

A small plant being planted.

climate

Forests play a crucial role in helping to clean our air[1]

Biodiversity

Forests provide nutritious food for humans and animals[1]

Community

Tree restoration projects can help support sustainable development and empower local communities[2]

Spotlight

Why Trees

By restoring forests, we can help to defend our planet against rising temperatures - and much more.

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Focusing on areas with significant global need

The Priceless Planet Coalition employs a forest restoration model dedicated not only to the restoration of 100 million trees but also to the regrowing of forests in geographies that represent significant global need. Areas with strong potential for positive impacts on climate, community and biodiversity goals will be prioritised as we set out to restore forestland across the globe.

Guided by Conservation International and World Resources Institute, we will employ science-based practices for the selection, implementation and long-term monitoring of our restoration efforts. It is this approach that we believe sets the Priceless Planet Coalition apart, both in its sheer scale and in the quality of the work we plan to undertake.

A network of experts committed to our planet

Mastercard has selected the global environmental organisations Conservation International and World Resources Institute to lead the mobilisation and co-ordination of our restoration efforts, working with non-governmental organisations in the field and collaborating with local communities and stakeholders for long-term forest stewardship.

A hand holding a small, green, leafy plant.

Conservation International

Conservation International works to spotlight and secure the critical benefits that nature provides to humanity. Since their inception, they’ve helped to protect more than 6 million square kilometres (2.3 million square miles) of land and sea across more than 70 countries. Currently with offices in 29 countries and 2,000 partners worldwide, their reach is truly global.

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World Resources Institute

WRI is a global research organisation that spans more than 60 countries with offices in the United States, China, India, Brazil, Indonesia and more. Their more than 1,000 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources — the foundation of economic opportunity and human well-being.

Learn more

[1] UN Environment Programme, Exploring the vital role of our forests, 2023. ↩

[2] How forests can cut carbon, restore ecosystems and create jobs, Massachusetts Institute of Technology, 2023. ↩