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Access Pass

Unlocking the next evolution in cardholder experiences

Unlock exclusive perks, VIP access and personalised experiences—instantly added to your existing digital Mastercard.

72%

of consumers wish financial service brands did more to support their love for their passion areas.1

73%

of consumers are looking for new experiences to liven up the everyday.2

67%

of Gen Z cardholders are seeking human connection in everything they do.

2

 

66%

 of credit card customers aged 18-45 are motivated primarily by access to exclusive experiences and rewards.3

 

Introducing Mastercard Access Pass

Mastercard Access Pass turns everyday payments into personalised, passion-led experiences. It unlocks exclusive access and perks, with a unique digital card, layered on top of your existing Mastercard.

Affinity meets payments

Access Pass turns every transaction into moments for cardholders to connect with what they love.

couple using smart phone while walking in city centre

Recognition and exclusivity

Cardholders enjoy personalised perks, priority access and additional benefits, reflecting their interests, helping to build engagement and differentiation for issuers.

two golfers celebrating

Scalable innovation

Integrates seamlessly with your systems without requiring a new product launch, making it easy to deploy a companion proposition with your existing portfolio and engage more customers at scale.

person using a smartphone

Turn payments into meaningful connections

Mastercard Access Pass is a win win for issuers, consumers and affinity partners.

Issuers

Access Pass provides new ways to connect with your cardholders, helping to increase differentiation and boost cardholder engagement, including top-of wallet, without launching new products.

Business meeting between financial advisor, clients. Man woman consult with realtor in office. Financial advisor with business partners discussing real estate purchase investment strategy. Smiling

Affinity Partners

Extend brand reach with exclusive access and integrated experiences, increasing fan awareness and engagement

Crowd of sports fans cheering during a match in stadium. Excited people standing with their arms raised, clapping, and yelling to encourage their team to win.

Consumers

Unlock personalised and unique access, experiences and recognition from your favourite brands

Happy couple, airport and phone with ticket, travel app and adventure with excited face, conversation and smile. Man, woman and smartphone for digital booking of hotel, taxi or bus for transportation.

Interested in Mastercard Access Pass?

Contact us to learn more about this exciting opportunity for your cardholders.

Request info
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1. Mastercard Passions, The Great Unlock, 2024 

2. Kantar Global Monitor Study, 20 July 2024 - 30 August 2024 - Relevant questions within AI, sustainability, community, entrepreneurialism/creators, shopping, political, economic instability, trust, experience over possessions, globalisation 

3. Capgemini Research Institute's "World Retail Banking Report 2025"