تحت رعاية معالي وزير التخطيط والتعاون الدولي الأردني «ماستركارد» تتعاون مع «ميرسي كور» لتعزيز ريادة الأعمال في الشرق الأوسط
MicroMentor is a multilingual digital platform that connects entrepreneurs with a global network of mentors to support the growth of their businesses
February 12, Amman, Jordan - MasterCard announced its collaboration with Mercy Corps, a global humanitarian aid NGO, to launch MicroMentor in the Middle East to support entrepreneurs in the Middle East and North Africa and provide the tools to enable them to drive growth their projects and create more job opportunities through this free online platform specialized in providing business guidance and counseling services. The platform was launched today during a special ceremony under the patronage of His Excellency the Jordanian Minister of Planning and International Cooperation, Dr. Wissam Al-Rabadi.
On this occasion, Anita Ramachandran, CEO of MicroMentor, said : “Small and medium enterprises are the most important engines of economic development in the world, representing more than 90% of companies and providing about two-thirds of jobs globally. However, entrepreneurs often work in isolation and struggle to access the resources that help them build and develop their businesses. This is where MicroMentor comes in, which gives entrepreneurs a level playing field to get mentoring services through a global network of experienced mentors via our easy-to-use social platform.”
As the world's largest community of online business coaching and mentoring, MicroMentor empowers entrepreneurs and mentors to communicate effectively, solve problems and build successful businesses together. Since 2008, the platform has provided more than 41,000 connections and provided numerous business resources to communities in need in 179 countries. The platform also forges partnerships with local stakeholders to engage the entrepreneurial communities in their existing ecosystem and provide access to a global network of resources through the platform's scalable and scalable architecture.
For her part, Souad Jarbawi, Regional Director of Mercy Corps, said: “We must overcome obstacles to economic participation in the context of our aspirations to provide permanent job opportunities. Providing guidance and counseling services is one of the great opportunities to achieve this, and we have strong evidence that building effective personal networks contributes In establishing purposeful and viable businesses and projects.
Today, the beta launch of the platform was announced for the first time in Arabic in Jordan, with the aim of connecting more than 3,500 entrepreneurs in the region to its global network of mentors, teaching them personal skills, and providing them with practical tools to run their businesses and grow their projects. “It is time to provide business mentorship and our platform is paving the way. We are excited to provide an Arabic version of our leading platform to support entrepreneurs in the MENA region, ” Ramachandran added .
وتعليقاً على إطلاق المنصة، قالت ناتاشا جمال، المدير الإقليمي لمركز ماستركارد للنمو الشامل في الشرق الأوسط وأفريقيا: "ندرك أن رواد الأعمال والشركات الصغيرة هم حجر الأساس لمعظم الاقتصادات في جميع أنحاء الشرق الأوسط وأفريقيا، وأن لديهم إمكانات كبيرة للنمو تؤهلهم ليكونوا قوىً محركةً لخلق فرص العمل. ويعتبر الوصول إلى شبكات الدعم المناسبة - كالتواصل مع الموجهين والمرشدين - أمراً ضرورياً لضمان نجاح هذه الأعمال. ومن خلال تعاوننا مع منصة MicroMentor التابعة لمنظمة ميرسي كور، سيتمكن رواد الأعمال من الوصول إلى المعرفة والرؤى والخبرة التي تقدمها شبكة إقليمية وعالمية من الموجهين والمرشدين على نحوٍ يساهم في دعم نمو تلك الشركات على المدى الطويل".
By partnering with local entities involved in the entrepreneurship sector in Jordan, the MicroMentor platform will provide local entrepreneurs with access to a global network of mentors and entrepreneurs in addition to its current plans to integrate with the country's leading digital platforms, Foras and StartGate.
Foras, an online career development platform, empowers Jordanian youth to achieve professional success and build a better future, while the StartGate platform represents an electronic marketplace that aims to achieve integration between accelerators, incubators, funds and investors, and provides distinctive capabilities to guide entrepreneurs and help them communicate with The concerned authorities at each stage of the development of their projects.
In its Vision for 2025, the Jordanian government views SMEs and entrepreneurs as essential to achieving the country's long-term economic goals, which means there is a strong need to provide today's business owners with sufficient support to help them expand. As a leading technology partner for companies and businesses in the region, MasterCard continues to invest in strategic partnerships that positively reflect on the development of these companies and institutions and provide them with the tools they need to succeed.
