Bayer, Rabo Partnerships and Mastercard join hands to accelerate the financial digitization of 10 million smallholder farmers in India

November 2, 2022 | New Delhi, India

To economically empower smallholder farmers in rural India, Bayer, Rabo Partnerships and Mastercard have entered into a partnership to launch a scalable program to advance the digitization of the country’s agricultural finance ecosystem. This collaboration brings together the decades of expertise of the three companies in digital & Agri finance and payments technology to bear upon the task of expanding access to agronomic knowledge, products, services, and partnerships. Over five years, the program aims to benefit 10 million smallholder farmers in India by enabling them to gain easier access to formal financial services.

Help farmers get the best value for their produce
Smallholder farmers account for 86% of India’s agrarian economy but have difficulty sourcing quality farm products and are often at the mercy of middlemen when it comes to pricing. Mastercard’s Farm Pass is a digital ecosystem platform that works offline, even with feature phones, connecting buyers, Farmer Producer Organizations (FPOs) and other agriculture ecosystem players with farmers digitally, and helping them get the best value for their produce. The solution, which serves over 600,000 farmers in India and two million globally, creates a standard interface for farmers and buyers that facilitates greater efficiency in the agriculture value chain.

A unique cooperation
The program is part of Bayer’s commitment to reach 100 million smallholder farmers worldwide by 2030 with much-needed inputs, digital tools and financial services. Bayer’s FarmRise provides various digital advisory services to smallholders today and through Mastercard’s Farm Pass digital platform, farmers will gain access to new marketplaces and a much wider pool of potential buyers, enabling them to improve their livelihoods in a commercially sustainable way. Rabo Partnerships will enable access to financial services over the platform by the Indian financial sector,  by enabling data-driven credit scoring, credit analytics and product development within the partner financial institutions.

D Narain, President, Bayer South Asia and Global Head of Smallholder Farming said, “Bayer has been working with farmers to increase their income and productivity by enabling access to best-in-class products, the latest technology, and low-cost finance. Its initiatives like Better Life Farming, food value chain partnerships, etc. are already transforming the lives of millions of farmers in India. We are delighted to now join hands with Rabo Partnerships and Mastercard to build a digital ecosystem, that will further help smallholders in India. Through this partnership, smallholder farmers will not only gain easier access to agricultural advisory services and direct market linkages, but also build their credit profiles and lower their input costs through access to institutional credit, allowing them to increase efficiency, improve crop yields, and grow their profits significantly.”

Nikhil Sahni, Division President, South Asia, Mastercard said, “As part of Mastercard’s pledge to connect one billion people to the digital economy, the company has been actively working with farmers in several countries to bring them onto a digital platform that directly connects them with buyers, empowering them to negotiate the best price for their produce. This is in line with the Indian government’s efforts towards inclusive growth by leveraging technology. The collaboration with Bayer and Rabo Partnerships is helping build a very effective model of agricultural digitization that can serve as a global example.”

David Gerbrands, Global Head Advisory & Inclusive Ventures, Rabo Partnerships said: “Rabo Partnerships aims to contribute to the improvement of farmer livelihoods worldwide. Achieving this requires sustainable partnerships, which is why Rabo Partnerships is excited to partner with Bayer and Mastercard to establish a scalable digital ecosystem, enabling farmers and as well as other agricultural value chain partners with a wide array of services, including agro advisory, inputs procurement, marketing, and access to formal financial services.”

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and ageing global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to

About Rabo Partnerships
Rabo Partnerships is a wholly owned subsidiary of the Rabobank Group, focused on creating structural  impact through improvement of financial inclusion, private sector development and food security. Drawing on the capabilities of the Rabobank Group, Rabo Partnerships contributes with knowledge, networks, digital solutions, impact finance and investments to partnerships for improving rural development and agricultural sectors in emerging economies. We focus on two out of the three transitions Rabobank wants to contribute to: A More Inclusive Society & Food Transition. Our strong conviction is that we can only grow a better world together in partnership with public and private sector partners. For more information, go to Rabo Partnerships - Rabobank.

Media Contacts

Snigdha Vishal, Communications Business Partner, CropScience - South Asia, Bayer
Tarun Nagrani, Director, Communication, South Asia, Mastercard
Daniëlle Brouwer, CCA Media Relations & Public Affairs, Rabobank
Arijit Banerjee, Communications Business Partner, Corporate, South Asia, Bayer