RBL Bank and Mastercard launch the #UseBefikar campaign for a seamless payment experience

September 22, 2021 | India

Collaborated with top celebrities to highlight the uninterrupted services among RBL Bank’s Mastercard Credit Card users and ensure a safer, secure and reliable experience

RBL Bank and Mastercard today announced the launch of a new festive campaign, #UseBefikar, which rewards existing cardholders with exciting shopping offers and rewards.  

Backed by renowned personalities including Riteish Deshmukh, Mirabai Chanu and Vikrant Massey, the campaign is running through a video series that aims to strike a chord with cardholders at the start of the festive season. These videos will highlight the card’s versatile offerings for every family member, focusing on categories such as health and fitness, e-commerce, online bill payments and food delivery. The videos will be amplified through a series of  social media and online promotions.

Abhijit Somvanshi, Executive Vice President and Marketing & Communications Head, RBL Bank said, “Our customers always look to us to come up with exciting deals and offers, especially during the festive season. We work to constantly reward them with these exclusive offers and facilitate a safe and secure payments experience. We are pleased to partner with Mastercard and these top influencers to convey our message of uninterrupted usage and build a stronger connection with the cardholders.”

Manasi Narasimhan, Vice President, Marketing and Communications, South Asia, Mastercard said, “Mastercard has a longstanding and priceless relationship with RBL Bank. Be it online shopping or any retail adventure, through #UseBefikar we aim to resonate with the audience at a personal level. The celebrities bring a sense of credibility and authenticity with them, ensuring a wider audience reach. They will give that soft nudge to try these uninterrupted offerings backed by a safe and secure payments system, creating an aura of excitement around it.”

Talking about the festive season, Vikrant Massey, Actor said, “I always love this time of the year as I and everyone in my family can easily use the festive season as an excuse to splurge. People are always on the lookout for great deals and offers. Whether it’s to buy anything for their family or their friends, they seek rewards to make the most out of their spending. With #UseBefikar, RBL Bank and Mastercard have made this easier for everyone as with just one tap of their RBL Bank’s Mastercard Credit Card they can avail these exclusive offers seamlessly while also being assured of safety and security.”

As the nation gears up for the festive season, consumers want the most competitive deals and rewards to get the most out of their spending. According to a recent study, 87 per cent of consumers are willing to spend more as they prioritize convenience over price. This collaboration will foster the consumer’s growing desire for great deals, both online and offline.

To learn more about this campaign, visit https://www.instagram.com/mastercardindia/.

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About RBL Bank

RBL Bank is one of India’s leading private sector banks with an expanding presence across the country. The Bank offers specialized services under five business verticals namely: Corporate & Institutional Banking, Commercial Banking, Branch & Business Banking, Retail Assets and Treasury and Financial Markets Operations. It currently services over 9.83 million customers through a network of 435 branches, 1,422 business correspondent branches (of which 271 banking outlets) and 380 ATMs spread across 28 Indian states and Union Territories.

RBL Bank is listed on both NSE and BSE (RBLBANK). Further details: www.rblbank.com

About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.